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Fasten your seatbelts. Southwest Airlines’ brand differentiation strategy hits turbulent times.
Southwest Airlines was founded with a clear mission — to provide low-cost, convenient airfare for patrons. And for nearly 50 years, the airline stayed true to the brand differentiation strategy established by founders Herb Kelleher and Rollin King.
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Marketing to AI
My brother texted me the above screen shot, and it made me ponder the question: Who is the arbiter of truth? Are we really turning this over to machines to poll the world to see the majority opinion and publish it as “the truth”? If that is the case, imagine…
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Wanna soggy donut?
Because that’s the result of the brand partnership between McDonald’s and Krispy Kreme.
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Will Leveraging AI in Paid Search Supercharge Your Campaigns?
AI in Paid Search Advancements on Google
With the airing of Google Marketing Live (GML) just a few weeks ago, marketers were updated on all the new features that will soon be coming to Google … and some that have already arrived.
