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By Dick Maggiore and Mark Vandegrift

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Tagged with: Positioning

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Numbers 17-22 Laws of Marketing

Last installment in four-part series shows that laws of marketing from nearly 25 years ago still elevate brands above their competition.

Numbers 11-16 Immutable Laws of Marketing

Jack Trout and Al Ries inspired a generation of advertising and marketing executives and creative directors when they published “The 22 Immutable Laws of Marketing,” and for good reason.

Numbers 5-10 Marketing Strategy and Laws

In science and society, laws come together in systems to lend order, guide actions and produce results or outcomes.

Numbers 1-4 Marketing Laws

Wouldn’t it be great if there were truly immutable marketing laws to help us with marketing our products and services? There are laws in nature.

Going too Far New Coke Failure

In spite of the fact that tests showed the new formula tasted better than old Coke, customers believed otherwise.

JCPenney Repositioning a Brand Failure

The fortunes of JCPenney in recent years have ebbed and flowed (ebbed, mostly) in a manner that has become a textbook case about the folly of reinventing a brand with…

FedEx brand strategy delivered results

FedEx brand strategy delivered results. Changes in industry, however, leave company searching for new winning tagline. FedEx founder Fred Smith wrote an economics paper while studying at Yale.

Infobesity Requires Differentiation Strategy

In an era of information overload, brand differentiation strategy becomes more important than ever.

Determining Your Advertising Budget

Ad agency people frequently hear the question, “How much money should we spend on marketing?” The question is pretty basic, but the answer is not a simple sum or percentage.

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