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By Dick Maggiore and Mark Vandegrift

Category
Social Media

Engagement from Social Media Content Strategy

Brands must be smart about their social media content strategy

 

 

Lessons on Social Media Communication

Social Media Communication: Social Is Anything But

It is said social media has changed communication. It hasn't. Communication is the same as it always has been. Message. Sender. Receiver. Social media's problem is the receiver.

Expectations in Social Marketing ROI

Social Marketing ROI: July 2011 Update

In 2011 New Media Trends, I covered the trends we're seeing with Facebook and its climb to a billion members.

Understanding YouTube Optimization

An Introduction To YouTube Optimization

You might be surprised to learn that YouTube is the second-largest search engine. It's bigger than both Yahoo and Bing, and second only to Google.

Thoughts on Implementing Social Media Advertising

When To Use Social Media Advertising

Google "social media advertising" and you will get all sorts of opinions on whether advertising in social media makes sense.

How to Join the Social Media Conversation

Joining the Social Media Conversation

The most popular question we are asked on the topic of social media is how to join the conversation.

Monitoring and Commenting Participation in Social Media

Planning Your Participation in Social Media

In the first two installments on planning social media, Innis Maggiore provided perspective and specific categories and examples that define the social media space.

Media Types in the Social Media Landscape

Uncovering the Social Media Landscape

In the first installment on social media planning, Innis Maggiore suggested that you always insist on a media plan regardless of the media.

Thoughts Behind Social Media Planning

Making Sense Of Social Media Planning

Innis Maggiore is often asked how we go about social media planning. Clients want to know what can be done in the social community space to create competitive advantage.

PositionistView®

PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

March 8, 2022

In the third decade of the 21st century, GM may once again be a big brand in big trouble paying the high cost of brand positioning failure.

January 5, 2022

With a GDP of nearly $20 trillion and a citizenry accounting for more than a quarter of the global household consumption, the United States is inarguably the most hyper-consumer economy…

June 29, 2021

Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies.

June 23, 2021

Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ” “TV is dying.

April 7, 2021

Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.

Agency News

From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

May 23, 2022
CANTON, Ohio (May 23, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it earned a 2022 Business Excellence Award presented by the Canton Regional Chamber of Commerce. The brand positioning agency was honored at a ceremony and dinner at the DoubleTree by Hilton Canton Downtown.
May 13, 2022
CANTON, Ohio (May 13, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the promotions of four associates.
March 29, 2022
CANTON, Ohio (March 29, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the promotions of Cheryl Henderson to creative director, Alicia Jordan to art and video director, Emily Mays to associate creative director, Rich Grisak to senior media analyst, Veronica Smith to senior media strategist, and…
January 18, 2022
CANTON, Ohio (Jan. 18, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the addition of two new associates.
November 2, 2021
CANTON, Ohio (Nov. 2, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the addition of two fall interns, one in the Digital Marketing department and one in its Creative department.