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By Dick Maggiore and Mark Vandegrift

Category
Digital Media and Marketing

How to Market During a Crisis

How to Market During a Crisis

The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.

Marketing Trends for 2020 Innis Maggiore

Top four marketing trends for 2020

Marketers are advancing into the new Roaring '20s as technology innovations continue at warp speed to power the ways in which we interact with our customers.

Improving Marketing Focus Innis Maggiore

Sharpen your focus for marketing magnificence

Smart marketers recognize they become stronger when they focus and reduce the scope of their activities.

Digital Marketing vs Sales Dictating a Reset

Digital Marketing vs Sales: Digital dictates need to reset sales and marketing

When I was a kid and my dad wanted to buy a car, the first place he would go was the car dealership.

A/B Testing Deming Marketing Innis Maggiore

Deming’s gift to marketers: Test. Optimize. Repeat.

William Edwards Deming is credited with launching the Total Quality Management movement that is the groundwork for our modern emphasis on efficient and effective manufacturing.

Marketing Books Best Seven to Read

The Magnificent Seven: Best marketing books ever

If you want to get better and better at running your business, you would do well to read a few of the best marketing books of all time.

Crossing the Creepy Line with Technology

We've crossed the 'creepy' line

Have Google and Facebook crossed the creepy line? Former Google Chairman and CEO Eric Schmidt once said, "There's what I call the creepy line, and the Google policy about a lot…

2019 Super Bowl Ads

Seasoned Super Bowl advertisers win on defense

The Patriots, keepers of the Empire, struck back Sunday, marking the sixth win for the oldest coach and oldest quarterback ever to win a Super Bowl. The game was eked out in slow, lethargic doses with only a few flashes of offense to break the comatose. The 2019 Super Bowl ads also were defensive...

Branding and Social Responsibility Innis Maggiore

Branding & Social Responsibility: Ability to respond an important responsibility

Terrell Owens, the former NFL All-Pro receiver, unprecedentedly is passing on attending his Pro Football Hall of Fame induction ceremony in Canton.

2018 Super Bowl Advertising Effectiveness

Super Bowl Advertising Effectiveness: winners and losers

Silly and sentimental. Advertisers play it safe this year.   According to Nielsen, 51 percent of viewers prefer watching the Super Bowl commercials to watching the big game itself.

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PositionistView®

PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

March 8, 2022

In the third decade of the 21st century, GM may once again be a big brand in big trouble paying the high cost of brand positioning failure.

January 5, 2022

With a GDP of nearly $20 trillion and a citizenry accounting for more than a quarter of the global household consumption, the United States is inarguably the most hyper-consumer economy…

June 29, 2021

Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies.

June 23, 2021

Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ” “TV is dying.

April 7, 2021

Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.

Agency News

From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

May 23, 2022
CANTON, Ohio (May 23, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it earned a 2022 Business Excellence Award presented by the Canton Regional Chamber of Commerce. The brand positioning agency was honored at a ceremony and dinner at the DoubleTree by Hilton Canton Downtown.
May 13, 2022
CANTON, Ohio (May 13, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the promotions of four associates.
March 29, 2022
CANTON, Ohio (March 29, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the promotions of Cheryl Henderson to creative director, Alicia Jordan to art and video director, Emily Mays to associate creative director, Rich Grisak to senior media analyst, Veronica Smith to senior media strategist, and…
January 18, 2022
CANTON, Ohio (Jan. 18, 2022) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the addition of two new associates.
November 2, 2021
CANTON, Ohio (Nov. 2, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the addition of two fall interns, one in the Digital Marketing department and one in its Creative department.