Category
Digital Media and Marketing

The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.

Marketers are advancing into the new Roaring '20s as technology innovations continue at warp speed to power the ways in which we interact with our customers.

Smart marketers recognize they become stronger when they focus and reduce the scope of their activities.

When I was a kid and my dad wanted to buy a car, the first place he would go was the car dealership.

William Edwards Deming is credited with launching the Total Quality Management movement that is the groundwork for our modern emphasis on efficient and effective manufacturing.

If you want to get better and better at running your business, you would do well to read a few of the best marketing books of all time.

Have Google and Facebook crossed the creepy line? Former Google Chairman and CEO Eric Schmidt once said, "There's what I call the creepy line, and the Google policy about a lot…

The Patriots, keepers of the Empire, struck back Sunday, marking the sixth win for the oldest coach and oldest quarterback ever to win a Super Bowl. The game was eked out in slow, lethargic doses with only a few flashes of offense to break the comatose. The 2019 Super Bowl ads also were defensive...

Terrell Owens, the former NFL All-Pro receiver, unprecedentedly is passing on attending his Pro Football Hall of Fame induction ceremony in Canton.

Silly and sentimental. Advertisers play it safe this year.   According to Nielsen, 51 percent of viewers prefer watching the Super Bowl commercials to watching the big game itself.