Category
Digital Media and Marketing
How to Market During a Crisis
The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.
Top four marketing trends for 2020
Marketers are advancing into the new Roaring '20s as technology innovations continue at warp speed to power the ways in which we interact with our customers.
Sharpen your focus for marketing magnificence
Smart marketers recognize they become stronger when they focus and reduce the scope of their activities.
Digital Marketing vs Sales: Digital dictates need to reset sales and marketing
When I was a kid and my dad wanted to buy a car, the first place he would go was the car dealership.
Deming’s gift to marketers: Test. Optimize. Repeat.
William Edwards Deming is credited with launching the Total Quality Management movement that is the groundwork for our modern emphasis on efficient and effective manufacturing.
The Magnificent Seven: Best marketing books ever
If you want to get better and better at running your business, you would do well to read a few of the best marketing books of all time.
We've crossed the 'creepy' line
Have Google and Facebook crossed the creepy line? Former Google Chairman and CEO Eric Schmidt once said, "There's what I call the creepy line, and the Google policy about a lot…
Seasoned Super Bowl advertisers win on defense
The Patriots, keepers of the Empire, struck back Sunday, marking the sixth win for the oldest coach and oldest quarterback ever to win a Super Bowl. The game was eked out in slow, lethargic doses with only a few flashes of offense to break the comatose. The 2019 Super Bowl ads also were defensive...
Branding & Social Responsibility: Ability to respond an important responsibility
Terrell Owens, the former NFL All-Pro receiver, unprecedentedly is passing on attending his Pro Football Hall of Fame induction ceremony in Canton.
Super Bowl Advertising Effectiveness: winners and losers
Silly and sentimental. Advertisers play it safe this year. According to Nielsen, 51 percent of viewers prefer watching the Super Bowl commercials to watching the big game itself.