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Tagged with: Positioning

Winning brands are desirably different in consumers’ minds. Differentiation in business is what helps them win.

AI-powered marketing is a buzz term in most of the online marketing pubs we read.

What do you do when even a good coat of polish doesn’t make your shoes shine anymore? It might be time to buy a new pair of shoes.

Google, Amazon, Apple, Facebook and Microsoft are in a five-horse race to dominate global business.

Like scientists, many business folks have a deep-rooted belief that if they have all the information — all the data — they’ll be able to come up with the precise…

Dunkin’ Donuts is planning to change its name to Dunkin’. The move is the latest example of corporate repositioning to make news that mainstream media will report.

Few would argue the impact of the wheel, the printing press, steam and gasoline engines, the telephone, electricity and the light bulb, nuclear power, the airplane, penicillin, the computer and…

Marketers have heard for generations that 80 percent of our business comes from 20 percent of our customers, but a strong case can be made that this generalization doesn’t much…