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Tagged with: Repositioning
Positioning has become the most powerful concept in marketing. Positioning has a twin concept that has received little attention.
During Innis Maggiore's "Breakfast With Jack Trout" event, you heard Jack Trout on positioning, repositioning, and The Five Tests of Obviousness.
Click here to play video. "Repositioning" in a Time of Competition, Crisis, and Change On April 29, nearly five hundred business and marketing executives gathered at the John S.
Click here to play video. (Or use this YouTube link.
The best brand positions are said to "reposition" the competition. For every season of life and renewal, there is a shadow season of dormancy and death.