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In the first two installments on planning social media, Innis Maggiore provided perspective and specific categories and examples that define the social media space.
At Innis Maggiore's "Breakfast with Jack Trout" event, Jack Trout spoke of "The Five Tests of Obviousness." He wrote more about these tests in his latest book, In Search of the Obvious...
By now, you and nearly the entire world has had the opportunity to see and hear about the viral video for Susan Boyle, the dowdy-looking Scottish woman who appeared as…
Click here to play video. "Repositioning" in a Time of Competition, Crisis, and Change On April 29, nearly five hundred business and marketing executives gathered at the John S.
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At Search Engine Strategies Conference in New York, I shared experiences with search marketers from around the world. We love sharing our successes.
Marketing is the distinguishing, unique function of business.
In the first installment on social media planning, Innis Maggiore suggested that you always insist on a media plan regardless of the media.
Rite Aid. General Motors. Krispy Kreme. Sbarro. Dollar Thrifty. Trump Entertainment. What do these brands have in common? They're all expected to go under this year.