Scroll To Top

By Dick Maggiore and Mark Vandegrift

Jeff Monter


Start-Up Business Positioning a Brand

Imagine you have a great idea for a new product or service. The business plan is written and the profit potential looks promising.

Simplification of Brand Positioning Identity

I've noticed a trend lately toward minimalist brand communication on packaging.

Marketing Message Aligns with Brand Positioning Strategy

The best thing you can do to strengthen your brand is to develop a brand positioning strategy that differentiates it from competitors. And one of the worst things? Create an ad campaign or advertising message that doesn't align with that position. It's a sure way to confuse your customers, cause people to question your business acumen, and lose lots of money trying to recover from lost sales or market share...

New Packaging and Brand Position

The Skinny on Diet Pepsi's New Can After nearly two years of marketing dormancy, Diet Pepsi is introducing a new package for the brand -- the skinny can -- to reacquaint…

Pros and Cons of the New Big Ten Logo

As the "resident expert" on logo design at the nation's leading agency in the practice of positioning, I was asked to provide a critique on the new Big Ten logo created by international design firm Pentagram. But first, I'd like to critique all the logo critics out there...

Not Economics, but Brand Differentiation

With a highly-publicized election right around the corner, a lot of debate seems to revolve around the economy .

Harley Davidson Lasting Brand Position Lesson

Ad agency Carmichael Lynch's most recent campaign for Harley Davidson featured the rebel slogan, "Screw it. Let's ride.

GuideStone and Living Your Brand Position

What I Learned On My 800-Mile Trek Across Texas Interviewing 85-Year-Old Widows If you're a regular reader of PositionistView, you're well aware of our brand position philosophy -- employing a differentiating…

Impact of Colors in Branding

Or, does your brand positioning affect the colors you choose to represent it? The answer should be a resolute "yes" to both questions! Can you imagine drinking a bottle of…

Three Stages of Your Marketing Position

By now, if you've been reading PositionistView, you're well-versed in what a marketing position is, and how it can greatly affect the strength of your brand.

1 2