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By Dick Maggiore and Mark Vandegrift

Mark Vandegrift

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AI-Powered Marketing – The Latest Disruption

If you’ve been around long enough, you remember the days when it was declared, “The internet is going to replace books!” When this was proclaimed, I worked at a book…

The Secret Sauce of Differentiation

Each year, publications like Vogue, CEO World, and other popular print and online outlets publish their top-trending brands to monitor in the coming year.

Bed Bath & Beyond Struggles to Hold Their Positioning in Business

The other evening, my wife and I were discussing the recent bad news about Bed Bath & Beyond.

Website Accessibility The Right Thing To Do

It’s no secret, the digital marketplace is at the forefront of our economy. Not surprisingly, websites are one of the most popular digital marketing tools available.

BTB on CTV Connected TV Advertising

Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.

Programmatic Advertising Revolution

The problem with mass marketing has finally been solved. The answer is programmatic advertising. Imagine two neighbors. Both watching ESPN. One sees your ad. The other doesn’t.

How to Market During a Crisis

The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.

Differentiated Content in Content Marketing

The likely key to content marketing has been discovered; It's probably not what you think.

Personalization in AI-Powered Marketing

AI-powered marketing is a buzz term in most of the online marketing pubs we read.

Amazon Causes Concern that Branding is Dead

We’re going to have to close our doors. We heard it declared twice last week that branding is dead because of Amazon. It is going to own everything.

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