PositionistView

If I were a painter, I would love adding color to my canvas. If I could sculpt, my clay would take the shape of inspirational people.

‘Creatives’ conjure the words, pictures and sounds that drive advertising messages into our minds. Creative thinking in marketing is what helps drive results. Creative.

Legion are the tales of marketing battles waged by brands that consumers see on retail shelves.

Last installment in four-part series shows that laws of marketing from nearly 25 years ago still elevate brands above their competition.

Jack Trout and Al Ries inspired a generation of advertising and marketing executives and creative directors when they published “The 22 Immutable Laws of Marketing,” and for good reason.

In science and society, laws come together in systems to lend order, guide actions and produce results or outcomes.

Wouldn’t it be great if there were truly immutable marketing laws to help us with marketing our products and services? There are laws in nature.

In spite of the fact that tests showed the new formula tasted better than old Coke, customers believed otherwise.

The fortunes of JCPenney in recent years have ebbed and flowed (ebbed, mostly) in a manner that has become a textbook case about the folly of reinventing a brand with…