PositionistView

Staying the course requires courage, discipline. To become really good at whatever we do requires doing the right thing, then doing it consistently. This applies to just about everything.

Only when we know what is motivating our prime prospect are we able to find our differentiating idea, our position.

Jack Trout’s counsel to 500 Ohio business leaders in 2009 rings as true today as it did the day he delivered it.

Jack Trout helped put Naugahyde under our butts and Betty Crocker back in our kitchens, but most of all he put positioning top of mind for generations of marketers from…

The foundation for effective strategic leadership is thinking through your organization’s difference, defining it and establishing it, clearly and visibly...

If I were a painter, I would love adding color to my canvas. If I could sculpt, my clay would take the shape of inspirational people.

‘Creatives’ conjure the words, pictures and sounds that drive advertising messages into our minds. Creative thinking in marketing is what helps drive results. Creative.

Legion are the tales of marketing battles waged by brands that consumers see on retail shelves.

Last installment in four-part series shows that laws of marketing from nearly 25 years ago still elevate brands above their competition.