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This Henry Ford quote is a great reminder to marketers as we begin the New Year.
Marketing is always evolving.
From embracing indie authors to publishing collector’s edition releases to creating BookTok section suggestions in stores, Barnes & Noble is tapping into the power of culture to drive customers toward…
Long John Silver’s rebrand clucks like a positioning landlubber. Jessica Simpson famously asked, “Is this chicken what I have, or is this fish?
When a company chooses to get involved in the e-commerce space, one of the very first decisions that will be made is which e-commerce platform the website should be developed…
As AI continues to hold the attention of marketers, some new terms have surfaced for which we receive many inquiries: AEO and GEO.
A few years ago, we wrote about website accessibility and the attention it was gaining in the marketplace.
The mid-2000s were the birth of the many subscription services we have today.
One of the biggest retail acquisitions of the year just took place this summer, and effective marketing is right at the center of both the past and future success of…
From lipstick laying in a drawer to shower shelves stocked with luxurious shampoos, there’s no denying the beauty industry’s strong foothold in the global economy.