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By Dick Maggiore and Mark Vandegrift

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Diebold Brand Reinvention

Diebold Nixdorf, as Diebold is known today following the acquisition of its major German rival, is the embodiment of a company that has responded well when the time came to…

Approach and Target for Stark County Economy

Whether local leaders who are mustering up an initiative to reverse our community’s economy will succeed depends largely on the resources at their disposal, the degree to which true collaboration…

Marketing Pendulum of Brand Change

Vision without execution is hallucination. Your strategy determined and decisions made, it's time to execute.

Executing Business Strategy

Vision without execution is hallucination. Some say Thomas Edison said that. Others say Einstein. Whoever said it got it right. The ability to execute is inherent in good strategy.

The Where and How of Company Focus

In last week’s column, we discussed the importance of finding your “why” — the reason your company does what it does beyond making money.

The Why of Company Mission

Why do we pay $1,000 for an iPhone X? Why do we pay $5 for a cup of coffee? Many companies struggle to find their “why,” also known as their company…

Follow Practices of Start-Up Company Mission

Early and often over the history of this column our counsel has been about the importance of strategy in marketing our products and services and in the company mission.

Stark County Supporting Local Business

According to a recent report, Stark County’s population will continue to decrease, get older and have fewer dollars if our community stays on its current trajectory.

2018 Super Bowl Advertising Effectiveness

Silly and sentimental. Advertisers play it safe this year.   According to Nielsen, 51 percent of viewers prefer watching the Super Bowl commercials to watching the big game itself.

2018 Commercials Super Bowl Ads

Super Bowl advertisers are known for using Trojan horse strategy to slip their ad messages inside our gated minds. The strategy relies on creating commercials so entertaining and popular, culturally or socially relevant, silly or sentimental that viewers actually want to pay attention...

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