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By Dick Maggiore and Mark Vandegrift

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Tagged with: Differentiation

Maslow's Hierarchy of Needs Still Relevant

Psychologist Abraham Maslow in 1943 introduced a concept that today can help guide how we run and promote our businesses to achieve greater success.

Brand Lift and Engagement from Content Marketing

Bed Bath & Beyond, IBM, Goldman Sachs, Taco Bell, GoPro and Twitter all have at least two things in common.

Advertising Budget Deciding Innis Maggiore

An investment in advertising is key to driving sales and growing the organization, but despite its importance, an advertising budget is a difficult decision for many companies.

Lessons from Sears' Changing Business Environment

Former Sears executive Steve Goldstein was so shocked when he found snowblowers for sale at his company’s Miami store that he wrote the book, “Why are there Snowblowers in Miami?” That…

Keyword and Organic Google Search

Your business and your competitors have been Googlized. Google is the new Yellow Pages for everything.

Elon Musk Pace Emotion Human Behavior

Elon Musk is widely known for his willingness to invest his mind and his riches to stretch the envelope on a variety of frontiers, from automobiles to software to outer…

Kaepernick Nike Controversy

Nike just did it. We were taught in business school not to mix the brand with politics. Conventional branding wisdom says it would be brand suicide.

Competitive Advantage Positioning Map

Today, more than ever, businesses need the right strategies to compete and win in the hyper-competitive marketplace.

Brand Extension Heinz Mayo

It happens every time I give talks here and around the country on brand positioning and brand extension. Rather than using PowerPoint presentations, I use products as props.

Digital Branding B2B Sales

Brand positioning is designed to tee up sales — a mission as important as ever with today’s plethora of digital branding opportunities to engage and motivate our customers and prospects.

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