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By Dick Maggiore and Mark Vandegrift

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Tagged with: Differentiation

Branding and Social Responsibility Innis Maggiore

Terrell Owens, the former NFL All-Pro receiver, unprecedentedly is passing on attending his Pro Football Hall of Fame induction ceremony in Canton.

Brand Repositioning Misses Toys R Us

Beyond my office window, directly across Whipple Avenue, sits the once mighty, and now vacant, Toys “R” Us building.

Differentiated Content in Content Marketing

The likely key to content marketing has been discovered; It's probably not what you think.

Listening to Customers Builds Success

Jack Welch, longtime CEO of General Electric, was known for his wise counsel on all manner of business matters.

Competitive Business Strategy Area Innis Maggiore

Does your business have a clear and well-articulated statement of strategy? If not, you are at a disadvantage.

Branding is the Marketing Holy Grail

In the Christian tradition, the vessel Jesus and his disciples used to drink wine at the Last Supper is called the Holy Grail.

Canton Ohio Place Branding Marketing

Canton and the National Football League have been the perfect pair for nearly 100 years, the peanut butter and jelly of the sports world.

Diebold Brand Reinvention

Diebold Nixdorf, as Diebold is known today following the acquisition of its major German rival, is the embodiment of a company that has responded well when the time came to…

Approach and Target for Stark County Economy

Whether local leaders who are mustering up an initiative to reverse our community’s economy will succeed depends largely on the resources at their disposal, the degree to which true collaboration…

Marketing Pendulum of Brand Change

Vision without execution is hallucination. Your strategy determined and decisions made, it's time to execute.

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