Differentiation

Longtime client PrimeTime Health Plan created a new Medicare Advantage Plan for Cleveland’s University Hospitals. Innis Maggiore positioned it as the only MAP made especially for University Hospitals patients, leveraging UH’s massive awareness and customer base. The campaign included print, direct marketing, digital, and TV — all of which used the UH logo shield as an intriguing framing device.

This dynamic, ADDY Award-winning campaign promoted Canton Museum of Art’s annual gala, entitled “Art is Life.” A postcard, invitation, poster, ad, and program featured artist Amy Pleasant’s figurative and abstract art, as well as detailing the immersive event which included artmaking, music, poetry, and an exclusive preview of the exhibit.

In an unusual opportunity, we were chosen to work with another Canton agency to develop a campaign to raise awareness about the dangers of a rising incidence of syphilis. Innis Maggiore led the creative direction and messaging, choosing to highlight the serious consequences uncovered through our independent research — and doing so with a provocative headline.

Massillon Museum is a unique destination that celebrates both art and local history, featuring permanent exhibits honoring football legend Paul Brown and notable regional innovators. We challenged ourselves to create a website as unique as the museum. A fast-moving, split-screen ambient video welcomes the visitor in an exciting, kaleidoscopic manner, while puns on the “Mu” portion of “MassMu” playfully engages them to continue their journey.

Seeking a nontraditional — and flavorful — way to raise funds for its vital mission, Eastern North Carolina’s Goodwill nonprofit launched its own coffee brand, named Carolina Star Coffee, with the help of Innis Maggiore. We designed the logo and packaging, in-store display, and video for digital and social marketing. The only tough part is deciding between the Breakfast Blend or Toasted Carolina Pecan!

Maybe we had too much fun collaborating with Smith’s to promote their delish line of dairy products with a holiday pet photo contest we dubbed “Happy PAWlidays!” Cash and free product for a year motivated entry, as did a matching donation for the local humane society. Innis Maggiore created everything from TV, radio, POS, and social media to a dedicated landing page that bow-wowed Smith’s consumers.

When Sunless engaged Innis Maggiore to promote its first-ever National Spray Tanning Day, we employed just about every service we offer. Beginning with a PR announcement and FAQ sheet, we added live TV demos, radio, videos for social media, filters for Snapchat and Instagram, a web page with salon locator, launch party, and influencer marketing. After 68 million people in campaign traffic, $1.7 million in publicity, and over 22,000 web visits, we’re preparing for year two!

Allow us to indulge ourselves this one time — but since it’s our 50^th year, you’ll probably forgive us. One aspect of our year-long celebration was an art print gift to clients and billboard design that beautifully summarize the sentiment we hold for our partners and community. Salut!