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If you’re attentive to advertising’s current landscape, you may have already paired digital marketing media like social and paid search with traditional media like radio, print, and television.

If you haven’t heard the news, the Bed Bath & Beyond (“BB&B”) brand name lives again! This time, it will resurrect as the rebrand for Overstock, who purchased the brand…

A picture is worth a thousand loyal customers every week. We want to call out Chewy for a job well done and celebrate this positioning alignment.

These days, before someone ever visits your actual store or looks at your product in person, there is almost 100% certainty they took a moment to look up your website.

“One of several Amazon grocery brands needs to differentiate,” CEO admits.

It’s been 42 years since Al Ries and Jack Trout published their definitive marketing book, “Positioning: The Battle for Your Mind.

If you’re a gamer, you know what it means to have a cheat code.

If you’ve been around long enough, you remember the days when it was declared, “The internet is going to replace books!” When this was proclaimed, I worked at a book…

Each year, publications like Vogue, CEO World, and other popular print and online outlets publish their top-trending brands to monitor in the coming year.

As we move away from cookie-based advertising and into a new, cookieless world, the question we hear most often is, “How can I effectively track and target our online audience…