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Positioning Cookie Tracking and ID 2.0

The Death of Cookie Tracking Makes Way for Innovation

Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies.

Bothism for Holistic Marketing

Think bothism to liberate your marketing

Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ” “TV is dying.

BTB on CTV Connected TV Advertising

The Cheese Has Moved: Why B2B Advertisers Are Streaming to Connected TV

Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.

Programmatic Advertising Revolution

2020: Programmatic Advertising Comes of Age

The problem with mass marketing has finally been solved. The answer is programmatic advertising. Imagine two neighbors. Both watching ESPN. One sees your ad. The other doesn’t.

How to Rate Super Bowl Ads

How to Rate the Most Winning Super Bowl Ads

(Special to the Canton Repository) In this year's National Football League AFC Divisional Round playoff game, Cleveland Browns Coach Kevin Stefanski was accused of playing it safe.

How to Market During a Pandemic

Five ways to steer your business through the pandemic

Let’s take a look at what we can do with our businesses to keep them successful.

How to Market During a Crisis

How to Market During a Crisis

The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.

Gekko Moral Capitalism

Moral-based capitalism still best bet

Fictional character Gordon Gekko uttered a famous line that is far from fictional in describing the worst of capitalism. “The point is, ladies and gentlemen, that greed . .

Ranking Super Bowl Ads Innis Maggiore

Super Bowl LIV Advertising: The game behind the game

(As seen in Crain’s Cleveland Business. ) Will more brands brave the political fray in 2020? For many years, advertisers were cautioned not to mix brands with politics.

How to Fix Marketing Strategy

Get your 3Ms right to grow your business

Start this year off right by fixing your marketing strategy to deliver the advantage your company deserves.  Most of your troubles can be solved by effective marketing.

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PositionistView®

PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

June 29, 2021

Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies.

June 23, 2021

Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ” “TV is dying.

April 7, 2021

Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.

April 7, 2021

The problem with mass marketing has finally been solved. The answer is programmatic advertising. Imagine two neighbors. Both watching ESPN. One sees your ad. The other doesn’t.

February 11, 2021

(Special to the Canton Repository) In this year's National Football League AFC Divisional Round playoff game, Cleveland Browns Coach Kevin Stefanski was accused of playing it safe.

Agency News

From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

October 12, 2021
CANTON, Ohio (October 12, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced that it earned a Healthcare Advertising Award, the oldest, largest and most widely respected advertising competition in the healthcare industry.
September 23, 2021
CANTON, Ohio (September 23, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced that Drew Dailey and Noah Whittington have joined the agency as web developers.
July 26, 2021
CANTON, Ohio (July 26, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced that four students from Kent State University at Stark have been awarded the Innis Maggiore Endowed Scholarship for Communications for 2021.
July 7, 2021
CANTON, Ohio (July 7, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the addition of two summer interns, Andrew Ferguson and Sadie Reda. Andrew, a marketing major and recent graduate of Walsh University, is working in the digital department.
June 24, 2021
CANTON, Ohio (June 24, 2021) — Innis Maggiore, the nation's leading positioning ad agency, today announced the promotion of an associate and the hiring of another. Joe Chenevey, formerly a senior web developer at the agency, has been promoted to director of technology.