You’ve likely heard the term “big data. ” Loosely, the term refers to the crunching of all the data in the world to put it to good use.
Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies.
Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.
Let’s take a look at what we can do with our businesses to keep them successful.