Innis Maggiore is built around all of the core disciplines necessary to successfully market our client partners. We bring all your ideas together under one roof.
We have the seals to prove our certified expertise. Car repair experts have the ASE (Automotive Service Excellence) and home builders have the CGB (Certified Graduate Builder). Our marketing sandbox is filled with seals, too. Our developers and digital/social specialists are adept with all of the essential tools for any need you have.
That means our work will always be performed by our certified team members, whose expertise will ensure your marketing plan always drives your difference.
Certificates: Our team members possess numerous certifications across many different disciplines offering our clients world-class marketing solutions.
Programming Languages: Our full-stack development team has decades of experience with a wide array of programming languages. We love tackling everything from the most complex projects to the most elegant presentations.
Platforms and Marketing Tools: Every day, our digital marketing experts use platforms and other marketing tools to bring our clients closer to their consumers or customers, allowing their business to thrive and grow.
Innis Maggiore is a full-service marketing and advertising agency, and while the term “full-service” may not be uncommon, its meaning is not always the same.
Some agencies are more full-service than others. One critical difference at Innis Maggiore is that we cover all disciplines in-house and onsite, where people can interact and collaborate. Not outsourced; not contracted. This is not for mere convenience, but to provide real value essential to our client partners’ needs. Each member of the team is an expert in their respective fields and collaborate with one another every day. They understand the client partner company and its values; quickly become conversant with what makes their brand(s) different in the marketplace; gain knowledge about products or services; and apply that knowledge consistently.
While we offer everything you could want for your marketing needs, that doesn’t mean we force you to eat what you don’t want. Your needs are your needs and together we work on a strategy to best accommodate them, followed by a media recommendation to give you what you need and only what you need.
PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.
Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason. If you are like most B2B advertisers, you don’t have the luxury of the large media budgets and soft accountabilities afforded consumer brands. With no way to target niche audiences, traditional TV has simply been too expensive and too wasteful to be considered viable in the B2B marketing mix.
Programmatic advertising, since the late 90s, had been waiting for a similar catapult, and 2020 brought it. While total ad spend in programmatic had grown by double digits each year since 2017, those in the know say it got the big boost from the pandemic, allowing 2020 to be dubbed, “the year of programmatic.” What was the inflection point?
In this year's National Football League AFC Divisional Round playoff game, Cleveland Browns Coach Kevin Stefanski was accused of playing it safe. Trailing by five, facing fourth and nine in the fourth quarter, he punted and put the game in the hands of his defense. Kansas City Chiefs Coach Andy Reid, later facing fourth and one, left his offense on the field and went for it.
The COVID-19 pandemic may be the biggest shock to our lives and livelihoods since the Spanish flu in 1918. Our lives and the economy have come to a near full halt. There’s major economic upheaval from Wall Street to Main Street. The ground below us has shaken.
The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.
From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.