The companies
we keep.
Lasting Relationships
Our client partnerships last … and last … and last.

The American Association of Advertising Agencies says the average length of an agency-client relationship is about 3 years. Innis Maggiore’s is well over ten years, with our longest legacy client, Custom Auto Body, going all the way back to 1979.

There must be a reason we keep on collaborating with clients — in industries from healthcare, consumer package goods and financial services to retail, energy and building products — for so much longer. We believe it's the power of brand positioning.

Learn More About Our Services

Since 2006
Since 2008
Since 2016
Since 2010
Since 2014
Since 2006
Since 1996
Since 2006
Since 2006
Since 2003
Since 2010
Since 2012
Clients & Industry Experience

Here is a sampling of brands we help and have helped with brand positioning services, organized by category to illustrate some of our industry core competencies.

Arts Brand Positioning Services
  • Akron Children’s Museum
  • ArtsinStark
  • Arts of Stark County Inc.
  • Canton Museum of Art
  • Canton Symphony Orchestra
  • Cultural Center for the Arts
  • Making Noise Ministries
  • Massillon Museum
  • North Canton Playhouse
  • Ohio Star Theatre
  • Player's Guild
  • Sempre Piano School
Brand Positioning Services Arts Collage
Associations Brand Positioning Services
  • Advertising Federation of Greater Akron
  • Akron Area Interfaith Council
  • American Advertising Federation - Cleveland
  • American Cable Association
  • Aultman Health Foundation
  • Canton Advertising Federation
  • Canton Preservation Society
  • Canton Regional Chamber of Commerce
  • Canton/Stark Convention & Visitors Bureau
  • Center for Health Affairs
  • Child Welfare League of America
  • Family Service Council of Ohio
  • Greater Stark County Urban League
  • National Association of College Bookstores
  • National Sales and Marketing Executives
  • North Canton Area Chamber of Commerce
  • North Canton Medical Foundation
  • Ohio Civil Service Employees Association
  • Pasadena Educational Foundation
  • PolymerOhio
  • Railway Tie Association
  • Stark Community Foundation
  • Stark Development Board
  • United Way of Greater Stark County
  • United Way of Mahoning Valley
  • Youngstown/Warren Regional Chamber of Commerce
Brand Positioning Services Associations Collage
Building Products and Services Brand Positioning Services
Building Products & Services
  • Alside
  • American Original Building Products
  • Baird Brothers Fine Hardwoods
  • Belden Brick Company
  • Correct Deck
  • Cutler Real Estate
  • Deft Finishes
  • Dutch Heritage Homes
  • Fred Olivieri Construction Company
  • Genie
  • Haas Door
  • Homes at Arlington Heights
  • HRN Construction and Restoration
  • ImproveIt! Home Remodelers
  • Larmco Windows
  • Louisiana-Pacific
  • Norman Rockwell Siding
  • Premier Building Solutions
  • Progressive Foam Technologies
  • ProVia Door
  • Radio Frequency Systems
  • Rae Custom Homes
  • Soft-Lite Windows
  • Stark Ceramics
  • Tech-Shield Radiant Barrier Roofing
  • United Glass & Panel
  • Weather-Best
Brand Positioning Services Building Products and Services Collage
Charitable/Non-Profit Organizations Brand Positioning Services
Charitable/Non-Profit Organizations
  • Advertising Federation of Greater Akron
  • Akron Area Interfaith Council
  • Akron-Canton Regional Foodbank
  • Alliance Community Hospital
  • Altercare-Absolute Pharmacy
  • Altercare-Avalon Foodservice
  • Altercare Rehabilitation and Skilled Nursing Care
  • American Advertising Federation - Cleveland
  • American Cable Association
  • American Cancer Society
  • Atrium OB/GYN
  • AultCare Insurance
  • Aultman Health Foundation
  • Aultman Hospital
  • Aultman Medical Group
  • Aultman North Canton Medical Group
  • Barberton Citizens Hospital
  • Canton Advertising Federation
  • Canton Convention and Visitors Bureau
  • Canton Heart Guild
  • Canton Preservation Society
  • Canton Regional Chamber of Commerce
  • Canton Symphony Orchestra
  • Canton Youth Symphonies
  • Case Western/Wright Fuel Cell Group
  • Center for Health Affairs
  • Child and Adolescent Behavioral Health
  • Child of Welfare League of America
  • Community Health Partners
  • D&E Consulting Center (now Alta Behavior Health)
  • Doctors Hospital (now Affinity Medical Center)
  • Dunlap Community Hospital
  • Edwin Shaw Rehabilitation Hospital
  • Fair Housing Law Center
  • Family Service Council of Ohio
  • Forum Health
  • General Board of Pension and Health of the United Church of Christ
  • Gigi’s Playhouse
  • Goodwill Industries of Greater Stark County
  • Greater Cleveland Partnership
  • GuideStone Financial Resources’ Mission:Dignity
  • Humility of Mary Health Partners
  • Lutheran Outdoor Ministries
  • Massillon Chamber of Commerce
  • National Sales and Marketing Executives Association
  • Nortech
  • North Canton Area Chamber of Commerce
  • North Canton Medical Foundation
  • Ohio Bar Association
  • Ohio Civil Service Employees Association
  • Ohio Fuel Cell Coalition
  • Paramount Health Insurance
  • Pathway Caring for Children
  • PolymerOhio
  • Pomerene Hospital
  • Pregnancy Choices
  • Quality Construction Partnership
  • Railway Tie Association
  • Samaritan Regional Health System
  • Second Harvest Food Bank of the Mahoning Valley
  • Southern Baptist Texas Convention
  • St. Vincent Medical Center
  • Stark Community Foundation
  • Stark County Board of Developmental Disabilities
  • Stark County District Library
  • Stark County Health Department
  • Stark County Hunger Task Force
  • Stark Development Board
  • Stark MRDD
  • Trillium Family Solutions
  • Trumbull Metropolitan Housing Authority
  • United Way of Stark County
  • United Way of Mahoning Valley
  • Whispering Grace Horses
  • Wishes Can Happen
  • Youngstown Metropolitan Housing Authority
  • Youngstown/Warren Regional Chamber of Commerce
Brand Positioning Services Charitable Collage
Consumer Products Brand Positioning Services
Consumer Products
  • Artisa
  • Berries for Life
  • Biery Cheese
  • Bil-Jac Foods Inc.
  • Biofreeze
  • Brewster Cheese 
  • Buehler’s Ice Cream
  • Coastal Pet Products
  • Dunlap Tires 
  • Esber Beverage Co.
  • Genie Garage Door Openers
  • Gerber’s Amish Farms Chicken 
  • GOJO 
  • Goodyear Aviation Tires
  • Goodyear Latin America
  • Harry London Chocolates 
  • Hoover 
  • Meadow Brook Dairy 
  • MID’S True Sicilian Pasta Sauce
  • Nancy Lopez Golf
  • Nickles Bakery
  • NILodor
  • Oasis Floral Foam
  • Park Farms Chicken 
  • PatentLEAN and PatentHEALTH 
  • Shearer’s Foods
  • Smith Dairy
  • Square Two Golf
  • Summit Brands
  • Superior Dairy
  • Thera-Band
  • Troyer Cheese
  • Zim’s Spa Gloves 
  • Zim’s Crack Crème
Brand Positioning Services Consumer Products Collage
Education Brand Positioning Services
  • Aultman College of Nursing
  • Bowling Green State University
  • Case Western/Wright Fuel Cell Group
  • Canton City Schools
  • Canton Country Day School
  • Kent State Alumni Association
  • Kent State University
  • Kent State University Stark
  • MIT – Massachusetts Institute of Technology
  • National Association of College Bookstores
  • North Canton City Schools
  • Ohio Northern University Owens Community College
  • Plain Local Schools
  • Stark State College of Technology
  • Stark State/Rolls-Royce Fuel Cell Systems
  • SUPER Learning Center
  • The University of Akron
  • The University of Toledo
  • Walsh University
  • Youngstown State University
Brand Positioning Services Education Collage
Energy/Utilities Brand Positioning Services
  • Advanced Power
  • Campbell Oil Company
  • Canton Water Department
  • Carroll County Energy
  • Chesapeake Energy
  • Continental Energy
  • Cutlass Solar
  • Dansco Engineering
  • Encino Energy
  • Hannan & Associates
  • Jefferson Renewable Energy
  • Oak Meadow Energy
  • Mahoning Renewable Energy
  • Marathon Petroleum Company
  • Muskingum Watershed Conservatory
  • Railway Tie Association
  • Rolls-Royce Fuel Cell Systems
  • Route 30 Expansion
  • Santmyer Oil
  • Solar Sandy
  • South Field Energy
Brand Positioning Services Energy/Utilities Collage
Financial Services Brand Positioning Services
Financial Services
  • Apple Growth Partners
  • Bank of America
  • Beese Fulmer Private Wealth Management
  • Colonial Federal Savings
  • Consumers National Bank (Minerva)
  • CSE Federal Credit Union
  • Dollar Savings Bank
  • FirstMerit
  • First National Bank
  • Great Lakes Bank Corp.
  • Greenport Financial Advisers
  • GuideStone Financial Resources
  • Harter Bank 
  • Maximal Comprehensive Product Management
  • McGervey Wealth Management
  • Peoples Home Savings (West PA)
  • Stark Federal Credit Union
  • The University of Toledo
  • Szarka Financial
  • Tebo Financial Services
Brand Positioning Services Financial Services Collage
Healthcare Brand Positioning Services
  • AultCare Health Plans 
  • Aultman Alliance Hospital 
  • Aultman Hospital 
  • Aultman Medical Group
  • Aultman North Canton Medical Group
  • AultmanNow Telemedicine
  • Aultman Orrville Hospital
  • AultOne Individual Health Insurance
  • C&A Behavioral Health 
  • Captive Radiology
  • Center for Health Affairs 
  • CHAMPS Oncology
  • Cleveland Clinic Lerner Research Institute
  • Community Health Partners 
  • D&E Counseling Center 
  • Defy Medical
  • Doctors Hospital
  • Edwin Shaw Rehabilitation Hospital
  • Emdeon
  • Forum Health 
  • Gebauer Company
  • GE Silicon
  • GuideStone Insurance Plans 
  • Hely & Weber
  • Humility of Mary Health Partners
  • Hygenic Corporation
  • Mental Health & Recovery Services
  • Multi-Radiance Medical
  • My Community Health Center
  • Northeast Ohio Medical University (NEOMED)
  • Northern Ohio Medical Specialists [NOMS] Healthcare
  • Platinum Surgical
  • Pomerene Hospital 
  • Pregnancy Choices
  • PrimeTime Health Plan 
  • Quest Recovery Services
  • Ryerson Health Care Consultants
  • St. Vincent Medical Center 
  • Samaritan Regional Health System 
  • Shared PET Imaging
  • Sisters of Charity Health System 
  • Stark County Health Department
  • Teknor-Apex Medalist
  • The Toledo Hospital
  • Union Hospital
  • Women’s Board of Aultman Health Foundation
  • Yes You Can Program
Brand Positioning Services Healthcare Collage
Industrial/B2B Brand Positioning Services
Industrial / B2B
  • Advanced Manufacturing Initiative
  • Airxcel
  • Akron Ascent Innovations
  • Alcoa Titanium & Engineering
  • Ametek
  • Associated Materials
  • Atlas Steel Products
  • Beaver Excavating Company
  • Bird Technologies
  • Castlebar Corp
  • CDI Corporation
  • Combi Packaging
  • Delta Systems
  • Diebold
  • Dover Hydraulics
  • Eaton Corporation
  • Excel Storage Products 
  • Extreme Trailers
  • Hazmatpac
  • Hendrickson International
  • Hilscher-Clarke
  • H-P Products, Inc.
  • HRN Construction
  • Hynes Industries
  • Imperial Technologies
  • JOMAC Ltd.
  • Lauren Manufacturing
  • LED3 
  • Lindsay Precast 
  • Liquid Control Corp.
  • Lubrizol
  • Majestic Steel
  • Midwest Industrial Supply
  • NFM
  • Parker Hannifin Corporation
  • Pipeline Packaging
  • Premier Building Solutions
  • Republic Steel 
  • RTI International Metals
  • Sajar Plastics
  • Selinsky Force 
  • Severstal Warren 
  • Specialty Pipe & Tube
  • Stark Industrial
  • State Industrial Products
  • Synalloy Corporation
  • Teknor Apex
  • Tesla Nanocoatings
  • WCI Steel
  • X-COM Systems
  • Verisk/3E Companies
  • Young Trucks 
  • Zeiger Industries 
Brand Positioning Services Industrial/B2B Collage
Retail and Restaurants Brand Positioning Services
Retail / Restaurants
  • Baird Brothers Fine Hardwoods
  • Baja West Coast Kitchen
  • BAM! Healthy Cuisine
  • BellStores
  • Cathy Cowgill Remarkable Flowers
  • Convenient Food Mart 
  • Custom Auto Body
  • Eastwood Furniture 
  • England Furniture
  • Express Oil Change
  • Flower Factory Wholesale Superstore
  • Gasser Jewelers
  • Giesen Haus 
  • Goodyear Tire and Auto Centers
  • Hardee’s
  • Harris Teeter 
  • Jiffy Lube 
  • Jo-Ann Stores 
  • KFC
  • Kraus’ Pizza
  • Krispy Kreme
  • Lehman’s 
  • McDonald's 
  • Old Carolina Barbecue 
  • P. Graham Dunn 
  • Publix 
  • Rainbow Rentals
  • Ricky Ly's Asian Cuisine
  • Smoke The Burger Joint
  • Stop’n’Go Convenience Stores 
  • Subway 
  • Quonset Hut
  • Waikem Auto Group 
Brand Positioning Services Retail/Restaurants Collage
Misc Brand Positioning Services
  • ABCD Inc.
  • Akron-Canton Airport
  • Bird Technologies 
  • Canton Repository 
  • Canton Water Department 
  • The Chapel in North Canton 
  • Disney Interactive Group
  • DRB Systems
  • Environmental Design Group 
  • Fair Housing Law Center
  • Goodyear National Accounts and Government Sales
  • Howard & O’Brien Executive Search 
  • ICAN Housing 
  • Kobre & Kim Disputes & Investigations
  • Krugliak, Wilkins, Griffiths & Dougherty
  • MCTV 
  • MSN (Microsoft)
  • Northeast Ohio Regional Chambers of Commerce
  • Ohio Polymer Strategy Council 
  • Palmer Travel
  • PolymerOhio
  • Pro Football Hall of Fame 
  • Pro Football Hall of Fame Marathon 
  • Radio Frequency Systems
  • Rolls Royce Fuel Center at Stark State University 
  • SARTA (Stark Area Regional Transportation Authority) 
  • Siffrin 
  • Stark County Children & Family Services 
  • Stark Library 
  • Sta-Kleen Performance Fabrics 
  • Trumbull County Job & Family Services 
  • Trumbull Metropolitan Housing Authority 
  • Tuxedo Hospitality Décor
  • United Initiators
  • Wright Fuel Cell Group
Brand Positioning Services Miscellaneous Collage

PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

April 7, 2021

Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason. If you are like most B2B advertisers, you don’t have the luxury of the large media budgets and soft accountabilities afforded consumer brands. With no way to target niche audiences, traditional TV has simply been too expensive and too wasteful to be considered viable in the B2B marketing mix.

April 7, 2021

Programmatic advertising, since the late 90s, had been waiting for a similar catapult, and 2020 brought it. While total ad spend in programmatic had grown by double digits each year since 2017, those in the know say it got the big boost from the pandemic, allowing 2020 to be dubbed, “the year of programmatic.” What was the inflection point?


February 11, 2021

In this year's National Football League AFC Divisional Round playoff game, Cleveland Browns Coach Kevin Stefanski was accused of playing it safe. Trailing by five, facing fourth and nine in the fourth quarter, he punted and put the game in the hands of his defense. Kansas City Chiefs Coach Andy Reid, later facing fourth and one, left his offense on the field and went for it.

August 11, 2020

The COVID-19 pandemic may be the biggest shock to our lives and livelihoods since the Spanish flu in 1918. Our lives and the economy have come to a near full halt. There’s major economic upheaval from Wall Street to Main Street. The ground below us has shaken.

April 20, 2020

The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.

Agency News

From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

June 14, 2021
CANTON, Ohio (June 14, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the hiring of Martha Belden to lead public relations to complement the agency’s full range of marketing services.
March 2, 2021
CANTON, Ohio (March 2, 2021) — Perfect Power Wash, Ohio’s leading professional-grade power washing company, has named Innis Maggiore, the nation’s leading positioning ad agency, as its agency of record. The Innis Maggiore team is excited to work with Ohio’s leader in professional-grade power washing.
February 22, 2021
CANTON, Ohio (Feb. 22, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it earned seven awards at the 2021 American Advertising Federation Awards (ADDY® Awards) ceremony Friday evening.
January 19, 2021
CANTON, Ohio (Jan. 19, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the hiring of Rose Browning as director of media services. Browning will lead Innis Maggiore’s media-related activities, including strategy, research, planning, buying, negotiating and reporting.
November 17, 2020
CANTON, Ohio (Nov. 17, 2020) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the hiring of Tony Bell as director of client services.