The American Association of Advertising Agencies says the average length of an agency-client relationship is about 3 years. Innis Maggiore’s is well over ten years, with our longest legacy client, Custom Auto Body, going all the way back to 1979.
There must be a reason we keep on collaborating with clients — in industries from healthcare, consumer package goods and financial services to retail, energy and building products — for so much longer. We believe it's the power of brand positioning.
Here is a sampling of brands we help and have helped with brand positioning services, organized by category to illustrate some of our industry core competencies.
PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.
Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies.
Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ” “TV is dying.
Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.
The problem with mass marketing has finally been solved. The answer is programmatic advertising. Imagine two neighbors. Both watching ESPN. One sees your ad. The other doesn’t.
(Special to the Canton Repository) In this year's National Football League AFC Divisional Round playoff game, Cleveland Browns Coach Kevin Stefanski was accused of playing it safe.
From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.