Everything we do at America's #1 Positioning Ad Agency is based on brand positioning. Everything! Check out some of our award-winning work, examples of B2C and B2B marketing made better by differentiating our clients' brands against their competition. You may choose to view portfolio examples by media type, client, industry, or featured projects.
Differentiation Makes All the Difference
Babcock & Wilcox is the leader in advanced decarbonization technologies for cleaner energy production. This animated story dramatizes the kind of world B&W helps make possible every day, a cleaner world in which three power production technologies reflect bright futures for three children.
This campaign demonstrates a major commitment by The Aultman Health Foundation to provide the most advanced cancer care in our region with a magnificent new facility. “This changes everything” is not an exaggeration, so we collaborated with Aultman to create TV, print, outdoor, radio, digital, and more to illustrate that community commitment in a welcoming, positive style.
This dynamic showcase for excellence and performance, a new tourist destination for fans and family, deserves a dynamic way to showcase their progress and vision for the future. We created an interactive, web-based digital annual report to wow investors and the media.
When the True Sicilian Pasta Sauce partnered with the Cleveland Browns for the second year, we wanted to support this promotional powerhouse with an appropriately rousing campaign featuring limited edition jars, point-of-sale, landing page to win game tickets, and more.
This commercial, delivered via both cable and connected TV, was one component of a repositioning campaign on behalf of one our legacy clients. The theme, “We’ve got you,” as well as the focus on healthy, active patients symbolizes Aultman’s new brand position as the leader in customer- and community-intimacy.
Innis Maggiore has been the agency of record for MassMu (a nickname we coined) since 2007, collaborating on a rebranding effort, marketing exhibits and even designing two permanent museums-within-the-museum. One is this tribute to Massillon’s legacy of influential leaders and visionaries.
As part of Orlando Baking Company’s 150th anniversary celebration, Innis Maggiore created a promotion called “The Great American Sandwich Search” that’s a contest for the most imaginative and tasty recipes, with winners to be chosen by Cleveland celebrity judges. Thus far, there have been several thousand contest page visits, more than 2 million impressions, almost 40% new Facebook followers, and nearly 250 entries.
The collision repair experts at Custom Auto have a brand position that promises a “like-new” factory-fresh result. Though this billboard campaign (complemented with social media and digital) is as doggone fun as it gets, the strategy was a serious one: to promote their services in a lighthearted way after all everyone’s been through the last few years.