Agency Portfolio

Differentiation Makes All the Difference

Everything we do at America's #1 Positioning Ad Agency is based on brand positioning. Everything! Check out some of our award-winning work, examples of B2C and B2B marketing made better by differentiating our clients' brands against their competition. You may choose to view portfolio examples by client, media type or industry.

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Award-Winning Work
Differentiation makes all the difference.

Everything we do at America's #1 Positioning Ad Agency is based on brand positioning. Everything! Check out some of our award-winning work, examples of B2C and B2B marketing made better by differentiating our clients’ brands against their competition. You may choose to view portfolio examples by client, media type or industry.

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PositionistView®
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PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

Connected TV Advertising Banner
April 7, 2021
The Cheese Has Moved: Why B2B Advertisers Are Streaming to Connected TV

Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason. If you are like most B2B advertisers, you don’t have the luxury of the large media budgets and soft accountabilities afforded consumer brands. With no way to target niche audiences, traditional TV has simply been too expensive and too wasteful to be considered viable in the B2B marketing mix.

Programmatic Advertising Banner
April 7, 2021
2020: Programmatic Advertising Comes of Age

Programmatic advertising, since the late 90s, had been waiting for a similar catapult, and 2020 brought it. While total ad spend in programmatic had grown by double digits each year since 2017, those in the know say it got the big boost from the pandemic, allowing 2020 to be dubbed, “the year of programmatic.” What was the inflection point?

 

How to Rate Super Bowl Ads
February 11, 2021
How to Rate the Most Winning Super Bowl Ads

In this year's National Football League AFC Divisional Round playoff game, Cleveland Browns Coach Kevin Stefanski was accused of playing it safe. Trailing by five, facing fourth and nine in the fourth quarter, he punted and put the game in the hands of his defense. Kansas City Chiefs Coach Andy Reid, later facing fourth and one, left his offense on the field and went for it.

How to Market During a Pandemic - Innis Maggiore
August 11, 2020
Five ways to steer your business through the pandemic

The COVID-19 pandemic may be the biggest shock to our lives and livelihoods since the Spanish flu in 1918. Our lives and the economy have come to a near full halt. There’s major economic upheaval from Wall Street to Main Street. The ground below us has shaken.

How to Market During a Crisis
April 20, 2020
How to Market During a Crisis

The Chinese word for “crisis” is frequently cited for its use of two Chinese characters signifying “danger” and “opportunity.

Agency News
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From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

Perfect Power Wash Innis Maggiore Partner
March 2, 2021
Perfect Power Wash partners with positioning ad agency Innis Maggiore
CANTON, Ohio (March 2, 2021) — Perfect Power Wash, Ohio’s leading professional-grade power washing company, has named Innis Maggiore, the nation’s leading positioning ad agency, as its agency of record. The Innis Maggiore team is excited to work with Ohio’s leader in professional-grade power washing.
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February 22, 2021
Innis Maggiore is top ad agency at Akron advertising competition
CANTON, Ohio (Feb. 22, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it earned seven awards at the 2021 American Advertising Federation Awards (ADDY® Awards) ceremony Friday evening.
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January 19, 2021
Innis Maggiore hires Rose Browning as director of media services
CANTON, Ohio (Jan. 19, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the hiring of Rose Browning as director of media services. Browning will lead Innis Maggiore’s media-related activities, including strategy, research, planning, buying, negotiating and reporting.
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November 17, 2020
Innis Maggiore hires Tony Bell as director of client services
CANTON, Ohio (Nov. 17, 2020) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the hiring of Tony Bell as director of client services.
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October 13, 2020
Innis Maggiore earns two Healthcare Advertising Awards for Aultman work
CANTON, Ohio (Oct. 13, 2020) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it earned two Healthcare Advertising Awards, the oldest, largest and most widely respected advertising competition in the healthcare industry. One award is for the development of the Aultman Alliance Community Hospital website.