Agency Portfolio

Differentiation Makes All the Difference

Everything we do at America's #1 Positioning Ad Agency is based on brand positioning. Everything! Check out some of our award-winning work, examples of B2C and B2B marketing made better by differentiating our clients' brands against their competition. You may choose to view portfolio examples by client, media type or industry.

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Award-Winning Work
Differentiation makes all the difference.

Everything we do at America's #1 Positioning Ad Agency is based on brand positioning. Everything! Check out some of our award-winning work, examples of B2C and B2B marketing made better by differentiating our clients’ brands against their competition. You may choose to view portfolio examples by client, media type or industry.

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PositionistView®
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PositionistView® is an inside look into Innis Maggiore's thinking, culture and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

Positioning Cookie Tracking and ID 2.0
June 29, 2021
The Death of Cookie Tracking Makes Way for Innovation

Advertisers have long been known for how well they accept change, pivot to new possibilities and adopt the newest technologies.

Bothism for Holistic Marketing
June 23, 2021
Think bothism to liberate your marketing

Many pundits in the world of marketing and advertising are obsessed with stuff dying. “Radio is dead in 10 years. This study proves it. ” “TV is dying.

BTB on CTV Connected TV Advertising
April 7, 2021
The Cheese Has Moved: Why B2B Advertisers Are Streaming to Connected TV

Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.

Programmatic Advertising Revolution
April 7, 2021
2020: Programmatic Advertising Comes of Age

The problem with mass marketing has finally been solved. The answer is programmatic advertising. Imagine two neighbors. Both watching ESPN. One sees your ad. The other doesn’t.

How to Rate Super Bowl Ads
February 11, 2021
How to Rate the Most Winning Super Bowl Ads

(Special to the Canton Repository) In this year's National Football League AFC Divisional Round playoff game, Cleveland Browns Coach Kevin Stefanski was accused of playing it safe.

Agency News
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From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

Aultcare image 1
October 12, 2021
AultCare and Innis Maggiore Win Prestigious Healthcare Advertising Award
CANTON, Ohio (October 12, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced that it earned a Healthcare Advertising Award, the oldest, largest and most widely respected advertising competition in the healthcare industry.
Web Developers Dailey and Whittington
September 23, 2021
Innis Maggiore Adds Two Web Developers
CANTON, Ohio (September 23, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced that Drew Dailey and Noah Whittington have joined the agency as web developers.
2021 Scholarship Winners Innis Maggiore
July 26, 2021
Innis Maggiore Endowed Scholarship Fund Awards Four New Scholarship Recipients
CANTON, Ohio (July 26, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced that four students from Kent State University at Stark have been awarded the Innis Maggiore Endowed Scholarship for Communications for 2021.
Summer 2021 Interns Reda and Ferguson
July 7, 2021
Innis Maggiore Adds Two Summer Interns
CANTON, Ohio (July 7, 2021) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the addition of two summer interns, Andrew Ferguson and Sadie Reda. Andrew, a marketing major and recent graduate of Walsh University, is working in the digital department.
Ad Agency Chenevey and Haidet
June 24, 2021
Innis Maggiore promotes Joe Chenevey to director of technology, hires Sara Haidet as media coordinator
CANTON, Ohio (June 24, 2021) — Innis Maggiore, the nation's leading positioning ad agency, today announced the promotion of an associate and the hiring of another. Joe Chenevey, formerly a senior web developer at the agency, has been promoted to director of technology.