Is your brand
LOST or FOUND?
The right Google Ads management agency helps the right prospects find you.
PAID SEARCH
is your #1 way to get business.
And America’s #1 positioning ad agency is your best Pay-Per-Click choice.
What does positioning
have to do with this? Everything!
Innis Maggiore is the nation’s leading positioning ad agency AND a Google Partner, which means everything to making your paid search efforts successful.
- We uncover your prime audience targets by focusing on your competitive differentiation in the marketplace and identifying those most likely to be attracted by your brand’s position.
- This is important because the greatest advantage paid search advertising delivers is its ability to reach a targeted audience, locally or globally, in an instant. This level of visibility is unmatched in any other advertising medium.
- We focus on forming quality web leads meant to spark conversions, which to you, means sales.
- When you mix these benefits with the power of positioning, Innis Maggiore, as your paid search agency, can help guide your business towards quality leads.
PPC + SEO = ROI
Pay-Per-Click + Search Engine Optimization = Return on Investment.
Since Google owns over 90% of the search market, you need a proven Google Ads management agency with ninja SEO skills. Consider these stats.
63%
63% click Google paid search ads
80%
80% awareness boost from paid search ads
60%
39% click the first search result, 16% click on the second, and 5% click on the third. That's 60%!
Innis Maggiore
is a Google Partner.
Our associates have earned all the top Google certifications, which demonstrates “that Google recognizes (the agency) as an expert in online advertising.” We are proficient and experienced in the following:
Google Ads Display
Delivers results that get the most from your display advertising investment by developing effective Display strategies and campaigns that achieve specific marketing goals.
Google Shopping Ads
Use and optimize Shopping Ads to create campaigns that maximize reach and conversions.
Google Ads Video
Get results by telling effective stories on YouTube and Google Video to reach potential customers along the entire purchase journey at scale.
Google Ads Search
Build and optimize Google Search campaigns to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.
Google Ads Apps
Positively impact your business through campaign creation and advanced optimization strategies.
Google Analytics 4 (GA4)
Employ the latest generation of Google Analytics to take your measurement strategy to the next level through the use of various reporting tools and features.
Google My Business
Create listings that will stand out when customers search online, while claiming, verifying, and optimizing your Business Profile and engaging your customers.
Five guiding principles
for all of Innis Maggiore's Google Ads management agency services.
1
SEO Your
Website
2
Develop Properly-Positioned
Website Content
3
Write Differentiated
and SEOd Ads
4
Tightly Group
Your Keywords
5
Pay
Attention
Paid search delivers
results for Innis Maggiore clients.
Paid search, over which Google Ads reigns, is one of the few media options where you only pay for interest when a prospect searches for a keyword that matches your campaign, then clicks on your ad. That’s why it’s known as pay-per-click or cost-per-click. You really can’t find a better bang-for-your-buck in the advertising world.
In contrast, cost-per-impression is incredibly hard to track, and most impressions are wasted in the first place due to lack of relevance. With paid search, the prospect IS searching for the service or product you offer — resulting in nearly 0% waste. The following case studies showcase the benefits of choosing Innis Maggiore as your Google Ads management agency and PPC ads agency:
Case Study #1
FranSource International
In tracking actual conversions (in this case, a web form completed and submitted to the CEO) from a Google Ads campaign, the following two keyphrases were contrasted: “start a franchise” and “create a franchise.” By all appearances, these keyphrases vary minimally and it would seem that the user profile of each would be identical. However, with the proper analytics in place, it was noted that “start a franchise” provided much more traffic than the other keyphrase, but no conversions.
The second keyphrase (“create a franchise”) brought much less traffic but had over a 50% conversion rate. The difference? “Start a franchise” searches were individuals looking to buy into an existing franchise (like Subway) — not a prospect of FranSource. The second, “create a franchise” searchers were entrepreneurs looking to franchise their business model — the spot-on prospect of FranSource.
FranSource is not in the business of selling franchises. It's in the business of setting them up (legal and operational consultation). So, what did we do? Turn off the “start a franchise” keyphrase because it cost 90% of the click-thrus and yielded no conversions. This is the subtlety of online analytics and so vividly illustrates the reason that QUALITY must be considered over quantity.
Case Study #2
Fullback® Insulated Siding
This client invented a new building product, a foam backing laminated to traditional hollow vinyl siding. The conundrum? What was more valuable to the potential buyer — the durability/rigidity or the insulation of the product?
By setting up separate keyphrase campaigns to validate this, it was obvious — within three days — that insulation was by far the desire of the prospect. The new product was introduced as a new category in the marketplace known as “insulated vinyl siding.” The company grew 200% within three years and enjoyed almost a 100% market share in this space.
Even today, two decades after the product was launched, Fullback enjoys paid and organic search dominance because it owns the "insulated siding" keyword universe. Every distributor and dealer that appears in the top 100 searches is selling Progressive Foam.
Contact Innis Maggiore to start your paid search campaign. Call 330.492.5500 or fill out our contact form.
X
Get your brand found
while your competition remains lost.
As a leading Google Ads management agency as well as a Google Partner, we manage Google Ads for large and small clients alike, and no campaign is too big or too small. Contact Innis Maggiore, America’s #1 Positioning Ad Agency, for paid search campaigns that get the results you seek.