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PositionistView^®

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PositionistView^® is an inside look into Innis Maggiore's thinking, culture, and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

March 4, 2025

Checklist for Choosing a Marketing Agency

When it comes to driving business growth, turning your attention to marketing stands out as one of the most important strategies to company success.

February 25, 2025

Did Jaguar Commit Brand Suicide?

I’ve been asked about a couple dozen times now, “What did you think of that Jaguar ad?” My response is always, “Well, it’s interesting…” and I stop there because most…

February 10, 2025

Booking.com, Doritos, Hellmann’s, Michelob Ultra, and Reese’s Win the Super Bowl Commercial Test™

Last year, we published “How to Critique Super Bowl Commercials” and the details of our proprietary, secret-sauce Super Bowl Commercial Test™.

December 11, 2024

A CEO’s Guide to PR Crisis Management

Maybe it’s something in the air … or maybe even in the onions, but it’s clear that something’s rotten in the state of PR crisis management strategies.

November 19, 2024

Google Punishes (And Rewards?) AI-Generated Content

Over the past year, the presence of AI-generated content has exploded across platforms like Google, including everything from generative fill to social media posts to blog articles.

Agency News

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From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

February 24, 2025

Innis Maggiore hosts agency mentoring event with TomTod Ideas

CANTON, Ohio (Feb. 24, 2025) — Innis Maggiore, the nation’s leading positioning ad agency, hosted an agency mentoring event for middle school students through TomTod Ideas, a nonprofit organization that empowers middle schoolers to explore and launch ideas.

February 19, 2025

Innis Maggiore named six-time Web Excellence Award winner

CANTON, Ohio (Feb.

February 12, 2025

Digital Marketing Agency Innis Maggiore Promotes Alex, Henderson, Zimcosky, Hires Noland

CANTON, Ohio (Feb. 12, 2025) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the promotions of Stacie Alex to financial administrator, Cheryl Henderson to executive director of creative services, and Zoe Zimcosky to project manager.

December 3, 2024

Smeeple selects Innis Maggiore as digital agency of record

CANTON, Ohio (Dec. 3, 2024) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it has been selected as the digital agency of record for Smeeple, a startup focused on connecting individuals with subject matter experts (SMEs) who provide personalized advice on a broad range of fields.

October 29, 2024

Innis Maggiore Earns Summit Creative Award for Canton City Public Health Syphilis Awareness Effort

CANTON, Ohio (Oct. 29, 2024) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the “Syphilis Testing Awareness” out-of-home campaign, developed with the Canton City Public Health Department, won a 2024 Summit Creative Award.

Founded 50 years ago in Canton, Ohio, Innis Maggiore remains independently owned, and today is ranked in the top 10 percent of the nation's agencies.

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