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Laws of marketing point path to success

Last installment in four-part series shows that laws of marketing from nearly 25 years ago still elevate brands above their competition.  

In art and in science, basic tenets serve as the foundation of “laws” that guide actions that help us navigate to the outcomes we desire.

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Understanding your customer is key to differentiation

Only when we know what is motivating our prime prospect are we able to find our differentiating idea, our position. Business today is conducted in intensely competitive, technology-driven global marketplaces. Whether you are an international conglomerate or a local mom-and-pop shop, there is no sign of the intensity decreasing.

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Growth Strategy: Grow your company by growing your reach

Marketers have heard for generations that 80 percent of our business comes from 20 percent of our customers, but a strong case can be made that this generalization doesn’t much apply anymore — if it ever did. Pareto PrincipleYou might have heard of the Pareto Principle.

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Business Growth: When is ‘too big’ too big?

Google, Amazon, Apple, Facebook and Microsoft are in a five-horse race to dominate global business. Does it feel like we’re getting close to something big, dramatic or maybe even bubble-bursting?

Things seem to be changing at a faster pace. Business growth is at an all-time high.

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Test, learn, tweak to formulate business strategy

Learning to write and solve equations is the foundation of formal education for many of us. There are thousands of equations and formulas that guide work in many industries, from making special alloy steel to building spacecraft that can travel to the end of our solar system and beyond.

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Niche Differentiation Strategy: Mine riches in niches

Charlie Munger knows a bit about making money. Charlie, 94, is worth close to $2 billion. He is the very longtime partner of Warren Buffett, 87. Together they run Berkshire Hathaway. Both still go to work every day. Munger said, “The No.

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Company Mission: Why does your company do what it does?

Why do we pay $1,000 for an iPhone X? Why do we pay $5 for a cup of coffee?

Many companies struggle to find their “why,” also known as their company mission.

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Focus key to our Stark County economy

Whether local leaders who are mustering up an initiative to reverse our community’s economy will succeed depends largely on the resources at their disposal, the degree to which true collaboration is achieved and the quality of their ultimate plan.

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Listening to customers improves understanding

Jack Welch, longtime CEO of General Electric, was known for his wise counsel on all manner of business matters. One of his famous quotes really hits home for companies as they come to terms with the importance of their relationships with customers.

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Differentiated Content: The Key to Content Marketing

The likely key to content marketing has been discovered; It's probably not what you think.  

Remarkably, 95 percent of CEOs whose companies use content marketing as a marketing tactic report they believe it has had no effect on their businesses.

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