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PR and Digital Marketing: PR’s storytelling heritage helps boost brands’ online traction
A few short years ago, not many would have connected public relations folks with the digital revolution. But a funny thing happened along the way. PR and digital marketing got hitched. In the late 1990s, the so-called digital revolution gained a toehold as web development boomed.
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Every business should be building an economic moat
When investing in a company, Warren Buffett looks for those who are building an “economic moat. ”
The term is apt. Just as a watery moat protects a castle, building an economic moat is the protection a business gains by virtue of its competitive advantages.
Artificial intelligence and marketing, the next big thing
Few would argue the impact of the wheel, the printing press, steam and gasoline engines, the telephone, electricity and the light bulb, nuclear power, the airplane, penicillin, the computer and the internet. Major inventions have shaped human development and powered society, culture and civilization.
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Merging Data and Creative: Path to head goes through heart
Like scientists, many business folks have a deep-rooted belief that if they have all the information — all the data — they’ll be able to come up with the precise solution. We want to believe things don’t happen by chance.
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Business Growth: When is ‘too big’ too big?
Google, Amazon, Apple, Facebook and Microsoft are in a five-horse race to dominate global business. Does it feel like we’re getting close to something big, dramatic or maybe even bubble-bursting?
Things seem to be changing at a faster pace. Business growth is at an all-time high.
Brand Reinvention: Reinvent or die
What do you do when even a good coat of polish doesn’t make your shoes shine anymore?
It might be time to buy a new pair of shoes. Whether we are talking shoes or business, how we handle disruptive threats makes all the difference in the world.
AI-Powered Marketing Offers One-to-One Personalization
AI-powered marketing is a buzz term in most of the online marketing pubs we read. A question typically posed is: Do any of us know how artificial intelligence will affect our marketing efforts? The answer is: not perfectly. Yet AI-powered marketing is beginning to show glimpses of viable use.
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Differentiation in Business: A marketing lesson from Mickey Mouse
Winning brands are desirably different in consumers’ minds. Differentiation in business is what helps them win.
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Effective Advertising: Big question is whether to entertain or inform
Every ad person wrestles with the conundrum whether effective advertising should focus more on entertaining or more on informing.
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Test, learn, tweak to formulate business strategy
Learning to write and solve equations is the foundation of formal education for many of us. There are thousands of equations and formulas that guide work in many industries, from making special alloy steel to building spacecraft that can travel to the end of our solar system and beyond.
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