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Old-Fashioned Approach Still Works for Adam’s Men’s Clothier
Friendly faces, quality products, on-site tailoring and competitive prices make store Stark County’s men’s clothing king. Adam Goldman took a shot at opening his own men’s specialty clothing store 26 years ago. The lessons he’s learned serve him well today.
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Tradition, Consistency & Creativity Drive Biery Cheese's Success
Family business' cheese sold nationwide, and in 23 countries; employs 500 locally. When Norman F. Biery founded the business that would become Biery Cheese in 1929, he was working hard to get his family through the Great Depression.
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5 Cheat Codes from a Google Ads Agency
If you’re a gamer, you know what it means to have a cheat code. For those who don’t game, consider these your five “secret sauces” that will bring unbelievable flavor (success!) to your Google Ads campaigns. These are compliments of the area’s leading Google Ads agency, Innis Maggiore.
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CTV Advertising – Can It Be Your New Marketing BFF?
For years, the promise of Connected TV’s (CTV) rise to prominence was predicted. Today, there’s no more prediction, just reality. According to Statista, in 2023, 88% of US TV households have at least one internet-connected device.
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55 Years Later: Revisiting Jack Trout’s Original Article on Positioning
If you haven’t read Jack Trout’s original article on positioning, you can read it here. Published in Industrial Marketing in June of 1969, this single article was the foundation upon which Trout and Ries built their principles of positioning.
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Fifty Years of Positioning: the 1970s
Some things have changed since Dick Maggiore and his stepdad, the late Chuck Innis, founded Innis Maggiore in 1974 at the kitchen table of their home in Canton. But some things haven’t changed one bit.
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Advertise Responsibly®
After a recent lecture at Grove City College, a discerning student asked me the following question, “Do you ever find yourself losing sleep at night because of a marketing campaign you created that conflicted with your morals?”
My answer was easy and without hesitation. “No.
Institutionalizing Your Position: A Key Employee Relations Strategy
Recently, I was at lunch with a friend who had just changed jobs. He happened to take a leadership position with one of our clients. As he was touring his new employer’s building, he entered the board room and saw a big phrase on one of the walls.
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Dilemma of the day: How to reach your target audience
In the era of digital marketing, many have come to believe marketing is as simple as plugging in your desired audience and watching the results flow. Our recent discussion with the Wizard of Ads, Roy H. Williams, though has us rethinking the expense and effectiveness of limiting your audience.
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Differentiation: The Secret Sauce of the Top-Trending Brands
Each year, publications like Vogue, CEO World, and other popular print and online outlets publish their top-trending brands to monitor in the coming year. We decided to take a deep dive on one of the top brand lists to see why the companies and products made the list.
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