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Digital Marketing vs Sales: Digital dictates need to reset sales and marketing
When I was a kid and my dad wanted to buy a car, the first place he would go was the car dealership. Dad wanted information and the car dealer had it.
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Seven ways to win in a commodity market
Many of the more than 5 million businesses in the United States compete as commodities hamstrung by not understanding how to grow and thrive. On the monopoly-to-commodity continuum, the closer one is to the commodity side, the more price becomes a key factor.
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Brand Purpose: Beyond features and benefits, companies win with their whys
Not too long ago, the popular advertising strategy was to promote product features like low calories, shavers with pivot heads and toothpaste that removes stains. Then we shifted to something with more personal relevance: product benefits.
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Old World Values, Quality Foods Drive DioGuardi's Success
Word about Canton’s “best-kept secret” starting to get out; locally owned market and deli brings unique taste of Italy right here to Stark County. It’s not easy to sneak into DioGuardi’s Italian Market and Deli, 3116 Market Ave. N. in Canton.
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Core Values Still Digging Up Success for Beaver Excavating
High-quality service at a fair price is as important today as when Don Sterling founded the company in 1953; Day-to-day operations to soon transition to third generation.
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Squirrels Paddles Along, Prepares to Catch Next Technology Wave
Stark County software developer’s next move is building and selling its own hardware; could double local employment to 80 in the next 18-24 months. Most Northeast Ohio squirrels are content high in an oak tree collecting acorns to stuff into their cheeks.
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As the World Changes, Much Stays the Same at Pizza Oven
DiPietro family employs more than 400 Stark Countians; invests millions of dollars into its multiple businesses and our community. Some things have changed since Joe “Papa Bear” and Georgia DiPietro opened the first Pizza Oven in 1956 on West Tuscarawas in Canton.
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From Canton to Grand Rapids, Mary Ann Donuts Gets a Lot of Love
Favorite local donut shop continues to build on its successes; Will soon service four states with its "made fresh daily" donuts. While there are definitely holes in some of Mary Ann Donuts’ products, there appear to be none in the Welden family’s business model.
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Rich Traditions Bring Sweet Success for Ben Heggy’s Candy
Family business approaches a century of handcrafted candy making; Focus is on keeping quality up and prices down. Residents of Stark County need not worry if they get a craving for chocolate.
Local favorite Ben Heggy’s Candy Co. , 743 Cleveland Ave. , has them “covered.
Nimbleness, Quality Fuel Growth at Premier Building Solutions
Stark County manufacturer has expanded three times since forming in 2008; Company setting itself up for continued growth in 2019 — and beyond. Some companies struggle to find buyers interested in their products and services. Massillon’s Premier Building Solutions never had that problem.
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