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Hard Work & a Little Luck Lead to Laura of Pembroke’s 
Good Fortunes

Popular boutique thrives thanks to family’s dedication; Business’ stylish impact felt from California to Florida. If John B. Sirpilla — an original partner in Laura of Pembroke — were alive today, he’d give family members hugs and high fives for how far the business has come. John B.

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Canton Brewing Co. Borrows from the Past, Keeps an Eye on the Future

Stark County brewery, with roots dating back to 1883, is right at the center of the ongoing revitalization of downtown Canton. Canton Brewing Co. 's success is built on living up to a rich tradition.

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Canton Importing Co.'s Steady, Reliable Approach Brings Success

Specialty store's focus on people and products — not just dollars — has made it a mainstay in Stark County for nearly 60 years. When a good thing gets rolling, it's tough to stop. Since 1961, Canton Importing Co.

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Bender's Tavern Brings Good Taste & Good Times to Stark County

Many people hungry in body and spirit have come to be fed and partake in the hospitality of ‘Canton’s Oldest and Finest’ tavern. If walls could talk, the ones inside Bender’s Tavern, 137 Court Ave. SW in Canton, would have plenty to say.

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Doing Things the Right Way Keeps Young Trucks’ Customers Rolling

Family-owned Canton company has eyes on growth as operations transition to fourth
generation. Doing the right things for the right reasons typically works out for the best. That’s precisely how things have played out for Young Trucks.

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Differentiate or Die by AI

One of Jack Trout’s most popular works – Differentiate or Die – was published in 2000, just after the Y2K “scare. ” The technology bubble was about to burst, and changes to our way of living and thinking due to the 9/11 disaster were just around the corner.

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Don’t Dare Call It “McDonut”!

How sweet is the McDonald’s/Krispy Kreme cross-promotion strategy?

Lots of people like McDonald’s. Lots of people like Krispy Kreme.

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Boost sales with branded packaging design that aligns with your position.

If you’re a consumer product manufacturer, you’ve undoubtedly marketed your product through a variety of advertising, media, and PR tactics.

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Protect your brand with pricing strategies during inflation.

As we approach the general election this November, one of the key issues that candidates are scrambling to find answers for is inflation. With the cost of consumer goods going up (according to the U. S.

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Jack Trout Answers Your Questions on Positioning (Part 1)

During Innis Maggiore's "Breakfast With Jack Trout" event, you heard Jack Trout on positioning, repositioning, and The Five Tests of Obviousness. He then opened the floor for the audience members to submit their questions on positioning.

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