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Viral Video Marketing: How Being Different, Relevant, & Good Can Get You Far
By now, you and nearly the entire world has had the opportunity to see and hear about the viral video for Susan Boyle, the dowdy-looking Scottish woman who appeared as a contestant on Britain's Got Talent, and shocked everyone with her incredible voice.
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Deming’s gift to marketers: Test. Optimize. Repeat.
William Edwards Deming is credited with launching the Total Quality Management movement that is the groundwork for our modern emphasis on efficient and effective manufacturing. Among his many accomplishments, Deming popularized statistical testing and analysis, which, it turns out, today helps marketers gain confidence in our work.
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Creative Thinking in Marketing: Reaching brains through sweaty palms
‘Creatives’ conjure the words, pictures and sounds that drive advertising messages into our minds. Creative thinking in marketing is what helps drive results. Creative.
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Don't Ask Me For A Marketing Tagline
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Abridged Transcript:
I'd like to turn your attention to the topic of branding, dispelling some common notions about what branding is, and what it is not. For starters, it is not a marketing tagline. A logo is not a brand.
Dilemma of the day: How to reach your target audience
In the era of digital marketing, many have come to believe marketing is as simple as plugging in your desired audience and watching the results flow. Our recent discussion with the Wizard of Ads, Roy H. Williams, though has us rethinking the expense and effectiveness of limiting your audience.
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Great ads build on strong Super Bowl marketing strategy
If success were easy, history would not be filled with numerous flops from advertisers. Not always are ads built on strong Super Bowl marketing strategy.
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Cookieless Advertising: What's Next?
As we move away from cookie-based advertising and into a new, cookieless world, the question we hear most often is, “How can I effectively track and target our online audience now?”
For over two decades, cookies have been THE preferred way to record user activity.
Brands should heed this warning: Be careful with culture in advertising
Don’t be like Bud Light — unless you have a billion to spare!
What would you do if you woke up to find out that you’ve lost over a billion dollars? You probably would never go back to sleep.
Has Dr. Frankenstein Become a Celebrity Chef?
The sometimes-scary story of strange food brand collabs.
Sit down, relax, and join me in sharing food and drink that combines some flavors you would never have thought of (or asked for).
Company Focus: Know your ‘why’ to focus on ‘where’ and ‘how’
In last week’s column, we discussed the importance of finding your “why” — the reason your company does what it does beyond making money. It’s wrapped around a higher purpose. The why is considered immutable. The answer, we learned, comes from the customer’s perspective.
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