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Great Food & Amazing People Help Kozmo's Win the Hearts of Massillon
Local restaurant prides itself in being just different enough; Offers upscale environment with reasonably priced food. Not many people have the good fortune of being business partners with great friends while having the opportunity to work with family every day. Rick Taylor knows he’s blessed.
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Change Communication: Repositioning
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"Repositioning" in a Time of Competition, Crisis, and Change Communication
On April 29, nearly five hundred business and marketing executives gathered at the John S.
Internal Positioning Will Have a Staggering Impact on Your Brand
We tell our clients and prospects every day that their company's position is never some outlandish idea with little relation to who they are and what they're all about. It's really quite simple and, in fact, in the words of Jack Trout, it's almost always "obvious.
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Blogging Your Corporate Positioning Strategy
Are blogs dead? Certainly they are no longer mentioned as a marketing panacea as they were at the turn of the millennium, but to call them dead would be far from accurate. Blogs are alive and very well, especially as a means to communicate a company's corporate positioning strategy.
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Differentiation: The Secret Sauce of the Top-Trending Brands
Each year, publications like Vogue, CEO World, and other popular print and online outlets publish their top-trending brands to monitor in the coming year. We decided to take a deep dive on one of the top brand lists to see why the companies and products made the list.
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Podcast promotion isn’t just entertainment, it’s marketing.
If you’re attentive to advertising’s current landscape, you may have already paired digital marketing media like social and paid search with traditional media like radio, print, and television. Yet if you think you’ve exhausted available marketing tactics, you’re only just beginning.
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The Cheese Has Moved: Why B2B Advertisers Are Streaming to Connected TV
Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.
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Fifty Years of Positioning: the 1980s
From mullets to parachute pants and leg warmers to Rubik’s Cube, the 1980s featured some wildly hot fads that ended up being relatively short-lived. But for Innis Maggiore, the 1980s spawned a new marketing philosophy that most certainly has stood the test of time — positioning.
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Is Mobile the Future of Position Marketing?
The merits of mobile strategies to enhance a brand's position marketing have come more into focus these days. In the United States, smartphone ownership is rising dramatically, driven mainly by ever-dropping prices and the promise of new 4G networks. By mid-2011, 49 percent of U. S.
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Quality Isn't Good Enough to Differentiate Your Brand
If you are tempted to say "quality" helps differentiate your brand, think again. Do you know how many times I've heard people say "quality" is one of the distinguishing features of their company's product or service? Fact is, I really can't give you a number tallying the total.
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