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Differentiating Your Brand

Differentiating your brand may prove quite a challenge. When we work with our clients on determining their differentiating idea we put them through our proprietary Appreciative Discovery®.  

As part of the Appreciative Discovery, the following differentiating filter was developed.

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Repositioning: Push Brand Relevance to Rev Up Your Position

Building a strong brand is not easy. Few do it. It takes the right strategy for differentiation plus factors of focus and commitment as measured by time and money. Sometimes, repositioning is needed. Conventional positioning wisdom contends that getting to the top is harder than staying on top.

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Royal Docks' Growth Comes from Staying True to Itself

Clean, consistent, quality beers pan out; Stark County brewery’s straightforward approach fuels growth … and national recognition. People throughout Stark County love to drink handcrafted beers brewed by Royal Docks Brewing Co. It turns out that people all over the state of Ohio — and beyond — do, too.

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Can Volvo be the Safe Luxury Car?

A little history first: Do you remember when Volvo was shaped like a tank and even drove like one? It was engineered tough and reliable. The controls on the dashboard were few. It was all about safety. Decision making throughout the organization was filtered first through the safety lens.

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Great ads build on strong Super Bowl marketing strategy

If success were easy, history would not be filled with numerous flops from advertisers. Not always are ads built on strong Super Bowl marketing strategy.

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Right People, Partnerships Equate to Growth for M. Conley Co.

Distributor credits its people for developing the right solutions for customers, looks to add new talent to strengthen customer partnerships. Any company that’s been around a century and a quarter has calculated its equation for success.

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Grandmother's Original Recipe Helps MID'S True Sicilian Pasta Sauce Bite Into Market Share

Locally made pasta sauce is selling in thousands of supermarkets across 30 states; newly upgraded manufacturing facility is enabling additional growth. If Mideo Octavio, affectionately known 
to friends and family members as Mid, were alive today, he’d surely be wide 
eyed and smiling.

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Midwest Industrial Supply has Growth, Success Under Control

Local family-owned company does its part to strengthen Canton, Stark County. Step into the offices of Midwest Industrial Supply — 1101 3rd St. S. E. in Canton — and signs of success are readily apparent.

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Niche Up for Success

With a GDP of nearly $20 trillion and a citizenry accounting for more than a quarter of the global household consumption, the United States is inarguably the most hyper-consumer economy in the history of the world. Hyper-consumerism begets hyper-competition. Hyper-competition is the No. 1 problem facing marketers today.

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Fifty Years of Positioning: the 1990s

From fanny packs to Beanie Babies and from the Macarena to untucked flannel shirts, some fads in the 1990s might take a little while to come back into style (if they ever do).

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