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Success Keeps Rising to the Surface for The Vasco Group

Massillon company’s work is on display from local parking lots to field surfaces at some of the nation’s best-known collegiate and professional athletic programs. The road to success isn't always perfectly paved. Often, there can be rough patches. For The Vasco Group, 4270 Sterilite St.

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Squirrels Paddles Along, Prepares to Catch Next Technology Wave

Stark County software developer’s next move is building and selling its own hardware; could double local employment to 80 in the next 18-24 months. Most Northeast Ohio squirrels are content high in an oak tree collecting acorns to stuff into their cheeks.

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Louisville's Enviroscapes Strives to be World's No. 1 Landscape Company

Stark County-based business employs 265 people at six locations, and already is in the top two percent of landscape companies in the nation. Being an entrepreneur often means building a business from the ground up. That’s what Todd Pugh, CEO of Enviroscapes, did. Literally.

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As the World Changes, Much Stays the Same at Pizza Oven

DiPietro family employs more than 400 Stark Countians; invests millions of dollars into its multiple businesses and our community. Some things have changed since Joe “Papa Bear” and Georgia DiPietro opened the first Pizza Oven in 1956 on West Tuscarawas in Canton.

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From Canton to Grand Rapids, Mary Ann Donuts Gets a Lot of Love

Favorite local donut shop continues to build on its successes; Will soon service four states with its "made fresh daily" donuts. While there are definitely holes in some of Mary Ann Donuts’ products, there appear to be none in the Welden family’s business model.

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The Practice of Positioning = Substance + Sizzle

If you read our post on Super Bowl ads, you may have noticed that our picks routinely (year in and year out) differ wildly from those of Ad Age, the industry's published mouthpiece for Madison Avenue big company advertising.

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Old-Fashioned Approach Still Works for Adam’s Men’s Clothier

Friendly faces, quality products, on-site tailoring and competitive prices make store Stark County’s men’s clothing king. Adam Goldman took a shot at opening his own men’s specialty clothing store 26 years ago. The lessons he’s learned serve him well today.

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Fish Or Cut Bait In Product Naming

Products come and products go. The same goes for product naming.  Whether the consumer gravitates to particular products has everything to do with positioning, the quality of the products' differentiation and the perceptions associated with them. Perceptions begin anywhere the consumer encounters the product.

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Taste Keeps Canton Coming Back to Johnnie's Bakery

Local bakery’s made-from-scratch treats with zero preservatives separate it from the crowd; hard work and dedication keep business rising. Baking has been in the Berkshire family’s blood for nearly 75 years. Jim Berkshire, owner of Johnnie’s Bakery, grew up in the bakery’s Canton location at 109 Wertz Ave. NW.

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Waggoner Chocolates Provides the World a Taste of Stark County

Local company sells the majority of its distinguished chocolates outside the area; Quality, creativity and consistency keep customers coming back for more. With Easter right around the corner, things are really hopping at Waggoner Chocolates, 1281 S. Main St. in North Canton.

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