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Find your brand positioning: Play your Cs to win in marketplace

Do you ever feel like you’re throwing a wad of spaghetti against the wall and hoping some will stick?

That is no way to win in the marketplace. The business with the right strategy and the commitment to carry it out inevitably will win.

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55 Years Later: Revisiting Jack Trout’s Original Article on Positioning

If you haven’t read Jack Trout’s original article on positioning, you can read it here. Published in Industrial Marketing in June of 1969, this single article was the foundation upon which Trout and Ries built their principles of positioning.

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5 Cheat Codes from a Google Ads Agency

If you’re a gamer, you know what it means to have a cheat code. For those who don’t game, consider these your five “secret sauces” that will bring unbelievable flavor (success!) to your Google Ads campaigns. These are compliments of the area’s leading Google Ads agency, Innis Maggiore.

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A CEO’s Guide to PR Crisis Management

Maybe it’s something in the air … or maybe even in the onions, but it’s clear that something’s rotten in the state of PR crisis management strategies.

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Protect your brand with pricing strategies during inflation.

As we approach the general election this November, one of the key issues that candidates are scrambling to find answers for is inflation. With the cost of consumer goods going up (according to the U. S.

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Winning, compelling content inspires audience to engage, buy

In a recent column, we quoted marketing guru Seth Godin’s profound observation, “Content marketing is the only marketing left. ”

Yes, compelling content marketing is that important. Content includes many tactics, from blogging, vlogging and social media posting to e-books, webinars, podcasts and email.

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Growth Strategy: Grow your company by growing your reach

Marketers have heard for generations that 80 percent of our business comes from 20 percent of our customers, but a strong case can be made that this generalization doesn’t much apply anymore — if it ever did. Pareto PrincipleYou might have heard of the Pareto Principle.

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Competitive Business Strategy: Find your playground

Does your business have a clear and well-articulated statement of strategy?

If not, you are at a disadvantage. You might have heard it said, “If you don’t know where you’re going, any road will get you there.

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Find your business’ marketing Holy Grail

In the Christian tradition, the vessel Jesus and his disciples used to drink wine at the Last Supper is called the Holy Grail. Through the centuries, the Holy Grail has come to be known as something very special and highly sought for its miraculous powers.

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Trout's Seven 'Abouts' Shape Marketing Strategy

Marketing strategy is first about finding your difference, then finding the best way to get your differentiating idea into the minds of your prospects and customers. The explosion of choice for the consumer is the direct result of the explosion of competition.

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