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Using Online Video in Your Positioning Advertising Mix

The times . . . they are a-changin'. Remember the days of dial-up? Slow downloads? Those days seem in the distant past. Viewing videos online is no longer cumbersome. Online video has moved into the mainstream, and that's good news for your positioning advertising mix.

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Internal Positioning Will Have a Staggering Impact on Your Brand

We tell our clients and prospects every day that their company's position is never some outlandish idea with little relation to who they are and what they're all about. It's really quite simple and, in fact, in the words of Jack Trout, it's almost always "obvious.

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Five Influencer Marketing Tips for 2023

Influencer marketing is nothing new. In fact, it dates to the 18th century. But it’s evolved greatly, and you may need an influencer marketing agency to navigate the new reality. Today, influencer marketing is the word on the street throughout the social media world.

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What’s in a name? Only everything, including brand name value

From a marketing standpoint, the most important decision you can make is what to name your product or service. The right choice brings significant brand name value. A business’ or product’s name is one of its most important assets.

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Personal Branding Builds the Value of ‘You, Inc.’: How to brand yourself

LeBron James, Donald Trump and many other celebrities know that each of us must be known for something. We need to market ourselves to further our careers. Determining how to brand yourself is more important than ever.

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Consumers Positioned to Rule in 2017: Marketing to consumers is vital

From advertisers’ perspective, capitalizing on Facebook might seem easy, but sound marketing plan still necessary

2017 is designated as the year of the consumer. Marketing to consumers is more important than ever. Go back a few decades and manufacturers ruled the roost.

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Think digital branding in today's B2B sales

Brand positioning is designed to tee up sales — a mission as important as ever with today’s plethora of digital branding opportunities to engage and motivate our customers and prospects. The brand’s position is the distinctive idea that separates it from its competitors.

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Positioning delivers when marketing a professional business firm

Legion are the tales of marketing battles waged by brands that consumers see on retail shelves. But a huge number of businesses go to market every day with no tangible product — yet they are locked in marketing combat.

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Building a Brand: Differentiate, strategize, target and shout from rooftops

Have you found your brand’s positioning idea? Southwest Airlines is low cost. FedEx is overnight delivery. Volvo is safety. When building a brand, you must differentiate.

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'Content marketing' lifts brands, engages customers

Bed Bath & Beyond, IBM, Goldman Sachs, Taco Bell, GoPro and Twitter all have at least two things in common. Each understands the need to win online, and each has an award-winning content marketing strategy.

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