Search Results

Your search results for "carry on backpack" are below. Click tabs to filter by type.

Find your brand positioning: Play your Cs to win in marketplace

Do you ever feel like you’re throwing a wad of spaghetti against the wall and hoping some will stick?

That is no way to win in the marketplace. The business with the right strategy and the commitment to carry it out inevitably will win.

View Web Page

Old-Fashioned Approach Still Works for Adam’s Men’s Clothier

Friendly faces, quality products, on-site tailoring and competitive prices make store Stark County’s men’s clothing king. Adam Goldman took a shot at opening his own men’s specialty clothing store 26 years ago. The lessons he’s learned serve him well today.

View Web Page

A Guide to Brand Positioning

The brand is the most important asset that a company has. Half of Coke's total value is attributable to its brand, over $70 billion. Disney's brand contributes 68 percent to its overall value.

View Web Page

Waggoner Chocolates Provides the World a Taste of Stark County

Local company sells the majority of its distinguished chocolates outside the area; Quality, creativity and consistency keep customers coming back for more. With Easter right around the corner, things are really hopping at Waggoner Chocolates, 1281 S. Main St. in North Canton.

View Web Page

A CEO’s Guide to PR Crisis Management

Maybe it’s something in the air … or maybe even in the onions, but it’s clear that something’s rotten in the state of PR crisis management strategies.

View Web Page

Google Punishes (And Rewards?) AI-Generated Content

Over the past year, the presence of AI-generated content has exploded across platforms like Google, including everything from generative fill to social media posts to blog articles. With numerous programs available to users, plenty have benefited from meeting today’s content marketing volumes.

View Web Page

Positioning delivers when marketing a professional business firm

Legion are the tales of marketing battles waged by brands that consumers see on retail shelves. But a huge number of businesses go to market every day with no tangible product — yet they are locked in marketing combat.

View Web Page

2012 Super Bowl Ads

Winning Ads of Super Bowl XLVI

Before getting to the winners and losers among the 2012 Super Bowl ads, allow me to digress. Borrowing from ancient practical wisdom, two is better than one, three is better than two. Consider a cable. A cable is a stranded cord.

View Web Page

Booking.com, Doritos, Hellmann’s, Michelob Ultra, and Reese’s Win the Super Bowl Commercial Test™

Last year, we published “How to Critique Super Bowl Commercials” and the details of our proprietary, secret-sauce Super Bowl Commercial Test™.

View Web Page

Niche Differentiation Strategy: Mine riches in niches

Charlie Munger knows a bit about making money. Charlie, 94, is worth close to $2 billion. He is the very longtime partner of Warren Buffett, 87. Together they run Berkshire Hathaway. Both still go to work every day. Munger said, “The No.

View Web Page