Search Results

Your search results for "chiang mai vs cebu city to live" are below. Click tabs to filter by type.

Emotional Appeal: If we win the heart, we will win the mind

We make decisions with the ‘emotional’ side of our brain, then we rationalize the decision with the ‘thinking’ side of our brain. Emotional appeal drives us to rational decision.

View Web Page

Thinking about advertising budgets? Think like Henry Ford

Ad agency people frequently hear the question, “How much money should we spend on marketing?” The question is pretty basic, but the answer is not a simple sum or percentage. Advertising budgets are challenging.

View Web Page

FedEx Brand Strategy: Packages and Positioning

FedEx brand strategy delivered results. Changes in industry, however, leave company searching for new winning tagline. FedEx founder Fred Smith wrote an economics paper while studying at Yale. The paper was about making an overnight delivery service more efficient by using the “hub and spokes” concept he conceived.

View Web Page

Marketing strategy and laws guide wins in marketing warfare

In science and society, laws come together in systems to lend order, guide actions and produce results or outcomes.

View Web Page

Laws of marketing point path to success

Last installment in four-part series shows that laws of marketing from nearly 25 years ago still elevate brands above their competition.  

In art and in science, basic tenets serve as the foundation of “laws” that guide actions that help us navigate to the outcomes we desire.

View Web Page

Support Local Retail: It’s a jungle out there

As Amazon and other online operators change retail’s landscape, who will survive? If we don't support local retail, it may disappear. Not so many years ago, if you heard someone explaining the Amazon effect, you could assume it was about trashing the rain forest.

View Web Page

Positioning delivers when marketing a professional business firm

Legion are the tales of marketing battles waged by brands that consumers see on retail shelves. But a huge number of businesses go to market every day with no tangible product — yet they are locked in marketing combat.

View Web Page

Strategic Leadership: CEOs must define, promote differentiation

The foundation for effective strategic leadership is thinking through your organization’s difference, defining it and establishing it, clearly and visibly. For so many years, CEOs have focused on doing things better. Today, however, we realize this approach no longer is enough.

View Web Page

R.I.P., Jack Trout, and Thank You for Positioning

Jack Trout helped put Naugahyde under our butts and Betty Crocker back in our kitchens, but most of all he put positioning top of mind for generations of marketers from Canton to China. When we think positioning, we think Jack Trout Positioning.

View Web Page

Jack Trout and Positioning: Legacy is brand success strategy

Jack Trout’s counsel to 500 Ohio business leaders in 2009 rings as true today as it did the day he delivered it. Times like these, he said, are opportunities for companies and brands.

View Web Page