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PR and Digital Marketing: PR’s storytelling heritage helps boost brands’ online traction
A few short years ago, not many would have connected public relations folks with the digital revolution. But a funny thing happened along the way. PR and digital marketing got hitched. In the late 1990s, the so-called digital revolution gained a toehold as web development boomed.
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Old-Fashioned Approach Still Works for Adam’s Men’s Clothier
Friendly faces, quality products, on-site tailoring and competitive prices make store Stark County’s men’s clothing king. Adam Goldman took a shot at opening his own men’s specialty clothing store 26 years ago. The lessons he’s learned serve him well today.
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Commitment to Customers Drives Davies Drugs to Good Health
Independent local pharmacy does “little things” right; free delivery, multi-dose packaging add great value for customers. Steve, Matthew and Michael Fettman learned a great deal about operating a pharmacy — and life in general — from their father, David A. Fettman.
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Southwest Airlines Value Proposition Soars on Low-Price Strategy
Many of us have a Southwest Airlines experience to share, but the story that most resonates with marketers is how the company found and executed its successful business strategy. The Southwest Airlines value proposition is a great example of aligning business strategy with the brand positioning idea.
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Top four marketing trends for 2020
Marketers are advancing into the new Roaring '20s as technology innovations continue at warp speed to power the ways in which we interact with our customers. To remain competitive — to retain and grow your customer base — it's imperative to assess and adjust your marketing activities.
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Generational Marketing: How can brands reach Gen Z?
Brands have always been focused on tailoring their approaches to various demographics, among them being generations. From messaging to tactics, brands must crack the generational marketing code for every demographic to achieve the best results.
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Advertise During a Recession?
Fast-food giant McDonald's made a critical choice during the early 1990s recession that ultimately resulted in a loss of market share: McDonald’s chose to not advertise during a recession. Spending by consumers was declining, and the fast-food sector was hit particularly hard.
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Big Data and Business: 2018 is the year of the algorithm
Making predictions is risky business, but putting our heads in the sand might be even riskier. As we begin another year, it is customary to look ahead and make decisions about where things are going. To that end, it would pay to heed the advice of J.
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Niche Differentiation Strategy: Mine riches in niches
Charlie Munger knows a bit about making money. Charlie, 94, is worth close to $2 billion. He is the very longtime partner of Warren Buffett, 87. Together they run Berkshire Hathaway. Both still go to work every day. Munger said, “The No.
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Super Bowl Advertising: Will advertisers ‘show me the new’ in Super Bowl LII?
In Super Bowl advertising, it might be the year of the familiar — familiar advertisers, familiar celebrities, familiar teasers, familiar promotional stunts and humor. Familiar is not all bad.
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