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PositionistView^®

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PositionistView^® is an inside look into Innis Maggiore's thinking, culture, and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

November 19, 2024

Google Punishes (And Rewards?) AI-Generated Content

Over the past year, the presence of AI-generated content has exploded across platforms like Google, including everything from generative fill to social media posts to blog articles.

November 12, 2024

You Have Their Attention – Now Get Their Trust

Whether it’s as simple as a handwritten sign reading “Lemonade Stand,” or as complex as a Super Bowl commercial, attention marketing can be reduced to winning the gaze of the…

September 17, 2024

Generational Marketing: How can brands reach Gen Z?

Brands have always been focused on tailoring their approaches to various demographics, among them being generations.

September 11, 2024

Protect your brand with pricing strategies during inflation.

As we approach the general election this November, one of the key issues that candidates are scrambling to find answers for is inflation.

August 14, 2024

Has Dr. Frankenstein Become a Celebrity Chef?

The sometimes-scary story of strange food brand collabs.

Agency News

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From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

November 4, 2024

Innis Maggiore Earns Summit Creative Award for Canton City Public Health Syphilis Awareness Effort

CANTON, Ohio (Oct. 29, 2024) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the “Syphilis Testing Awareness” out-of-home campaign, developed with the Canton City Public Health Department, won a 2024 Summit Creative Award.

September 30, 2024

Innis Maggiore named agency of record for JDM Structures

CANTON, Ohio (Sept. 30, 2024) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it has been selected as the agency of record for JDM Structures, a family-owned and -operated contractor dedicated to building spaces that inspire.

September 12, 2024

Innis Maggiore hires Brown and Hjerpyn, welcomes two brand marketing agency interns

CANTON, Ohio (Sept. 12, 2024) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the addition of two full-time associates and two interns. Carson Brown was hired as an account executive and Anna Hjerpyn was hired as a web developer.

August 27, 2024

Trusted marketing agency Innis Maggiore celebrates 50th anniversary

CANTON, Ohio (Aug. 27, 2024) — Innis Maggiore, the nation’s leading positioning ad agency, hosted its 50th Birthday Celebration Weds. , Aug. 14, with hundreds of special guests in attendance and proclamations received from state and community leaders.

August 15, 2024

Wittmer begins ad agency career at Innis Maggiore

CANTON, Ohio (Aug. 15, 2024) – Innis Maggiore, the nation’s leading positioning ad agency, announced that Denver Wittmer has joined its team as an account planner. The role is designed to help clients develop their brand personalities, uncover expansion potential, and build customer relationships to grow their businesses.

Founded 50 years ago in Canton, Ohio, Innis Maggiore remains independently owned, and today is ranked in the top 10 percent of the nation's agencies.

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