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Nimbleness, Quality Fuel Growth at Premier Building Solutions
Stark County manufacturer has expanded three times since forming in 2008; Company setting itself up for continued growth in 2019 — and beyond. Some companies struggle to find buyers interested in their products and services. Massillon’s Premier Building Solutions never had that problem.
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Amazon and Whole Foods: What will grocers do?
Amazon has become the “everything for everybody” retailer, which in positioning parlance means it’s the opposite of the focused specialists. Amazon and Whole Foods getting together solidifies this. Back in the early days, Amazon’s positioning statement read: “For World Wide Web users who enjoy books, Amazon.
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Business Strategy: After finding your ‘why,’ it’s time to execute
Vision without execution is hallucination. Some say Thomas Edison said that. Others say Einstein. Whoever said it got it right. The ability to execute is inherent in good strategy. But the strategy won’t execute itself.
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Know Thy Category: A key in marketing communication strategy
It starts with the category. That’s the way our brains work. We think category first, then brand. A very contagious disease is spreading rapidly across the globe: infobesity. It’s an epidemic we’ve discussed previously. If information were calories, we’d all be obese. Infobesity has affected the human attention span.
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Squirrels Paddles Along, Prepares to Catch Next Technology Wave
Stark County software developer’s next move is building and selling its own hardware; could double local employment to 80 in the next 18-24 months. Most Northeast Ohio squirrels are content high in an oak tree collecting acorns to stuff into their cheeks.
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Growth Strategy: Grow your company by growing your reach
Marketers have heard for generations that 80 percent of our business comes from 20 percent of our customers, but a strong case can be made that this generalization doesn’t much apply anymore — if it ever did. Pareto PrincipleYou might have heard of the Pareto Principle.
View Web PageLaws of marketing point path to success
Last installment in four-part series shows that laws of marketing from nearly 25 years ago still elevate brands above their competition.
In art and in science, basic tenets serve as the foundation of “laws” that guide actions that help us navigate to the outcomes we desire.
Making Quality Job 1 Helps Belden Brick Stack Up to Competition
Family-owned, operated company is sixth-largest U. S. brick manufacturer; has served as ‘standard of comparison’ for 133 years. Ford Motor Co. popularized the slogan “Quality is Job 1” in its 1980s ad campaigns.
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Support Local Retail: It’s a jungle out there
As Amazon and other online operators change retail’s landscape, who will survive? If we don't support local retail, it may disappear. Not so many years ago, if you heard someone explaining the Amazon effect, you could assume it was about trashing the rain forest.
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'Content marketing' lifts brands, engages customers
Bed Bath & Beyond, IBM, Goldman Sachs, Taco Bell, GoPro and Twitter all have at least two things in common. Each understands the need to win online, and each has an award-winning content marketing strategy.
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