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Trout's Seven 'Abouts' Shape Marketing Strategy

Marketing strategy is first about finding your difference, then finding the best way to get your differentiating idea into the minds of your prospects and customers. The explosion of choice for the consumer is the direct result of the explosion of competition.

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Seven ways to win in a commodity market

Many of the more than 5 million businesses in the United States compete as commodities hamstrung by not understanding how to grow and thrive. On the monopoly-to-commodity continuum, the closer one is to the commodity side, the more price becomes a key factor.

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Old World Values, Quality Foods Drive DioGuardi's Success

Word about Canton’s “best-kept secret” starting to get out; locally owned market and deli brings unique taste of Italy right here to Stark County. It’s not easy to sneak into DioGuardi’s Italian Market and Deli, 3116 Market Ave. N. in Canton.

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Core Values Still Digging Up Success for Beaver Excavating

High-quality service at a fair price is as important today as when Don Sterling founded the company in 1953; Day-to-day operations to soon transition to third generation.

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Right People, Partnerships Equate to Growth for M. Conley Co.

Distributor credits its people for developing the right solutions for customers, looks to add new talent to strengthen customer partnerships. Any company that’s been around a century and a quarter has calculated its equation for success.

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Nimbleness, Quality Fuel Growth at Premier Building Solutions

Stark County manufacturer has expanded three times since forming in 2008; Company setting itself up for continued growth in 2019 — and beyond. Some companies struggle to find buyers interested in their products and services. Massillon’s Premier Building Solutions never had that problem.

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Grandmother's Original Recipe Helps MID'S True Sicilian Pasta Sauce Bite Into Market Share

Locally made pasta sauce is selling in thousands of supermarkets across 30 states; newly upgraded manufacturing facility is enabling additional growth. If Mideo Octavio, affectionately known 
to friends and family members as Mid, were alive today, he’d surely be wide 
eyed and smiling.

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Passion & Commitment Help Julz by Alan Rodriguez Sparkle

Popular Canton jewelry store has grown annually since opening in 2007; will move to a new location with twice the retail space later this year. Working in a hospital lab while attending college taught Alan Rodriguez something about himself.

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Harrison Paint Thrives on Making Others Look Good

Company’s products protect and beautify surfaces throughout the Midwest; new Belden Village design center showcases products. When brothers and business partners Mark and Patrick Lauber heard of the opportunity to take over Harrison Paint in 2000, it seemed like a perfect situation. There was just one minor issue.

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Convenience, Amenities & Community Impact Make CAK the Right Choice

Travelers are one stop away from anywhere in the world at Akron-Canton's very own airport; Work is now under way to revolutionize the passenger experience. Akron-Canton Airport President & CEO Ren Camacho speaks at many community gatherings. When he says, "This is your airport," he means it.

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