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A New Year... A New Day For The Google Page Listing
With the velocity we face in the digital age, a review of what we "know" reveals that it doesn't take a year for that knowledge to become outdated. In fact, sometimes it only takes a few weeks.
View Web PageThe Tale of Two Conglomerates
In talks I deliver on the topic of positioning, I often make an offer that elicits a great response from the audience.
View Web PageThe Cheese Has Moved: Why B2B Advertisers Are Streaming to Connected TV
Advertisers have long understood the potency of television (TV) as a brand-building medium for consumer products. However, business-to-business advertisers typically kept their distance, and for good reason.
View Web PageThink digital branding in today's B2B sales
Brand positioning is designed to tee up sales — a mission as important as ever with today’s plethora of digital branding opportunities to engage and motivate our customers and prospects. The brand’s position is the distinctive idea that separates it from its competitors.
View Web PageSuccess Keeps Rising to the Surface for The Vasco Group
Massillon company’s work is on display from local parking lots to field surfaces at some of the nation’s best-known collegiate and professional athletic programs. The road to success isn't always perfectly paved. Often, there can be rough patches. For The Vasco Group, 4270 Sterilite St.
View Web PageThe Pendulum Of Brand Change
Vision without execution is hallucination. Your strategy determined and decisions made, it's time to execute. Turning the vision into reality, Business Strategy and marketing is where things can fall apart. Americans elected Barack Obama, then eight years later elected Donald Trump.
View Web PageA CEO’s Guide to PR Crisis Management
Maybe it’s something in the air … or maybe even in the onions, but it’s clear that something’s rotten in the state of PR crisis management strategies.
View Web PageYou Have Their Attention – Now Get Their Trust
Whether it’s as simple as a handwritten sign reading “Lemonade Stand,” or as complex as a Super Bowl commercial, attention marketing can be reduced to winning the gaze of the prospect. This challenge isn’t an easy one.
View Web PageWant to win in business? Google it.
Your business and your competitors have been Googlized. Google is the new Yellow Pages for everything. If we want to know how many times man landed on the moon, we Google it.
View Web PageEffective email marketing requires planning
Effective email marketing campaigns planned and delivered to a targeted audience at the right time can provide the highest return on investment of any digital marketing channel — by twice, if not more. It’s no wonder.
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