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PositionistView^®

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PositionistView^® is an inside look into Innis Maggiore's thinking, culture, and talent. They're opinon pieces through the positioning filter. No jargon. No ad-speak babble.

February 10, 2025

Booking.com, Doritos, Hellmann’s, Michelob Ultra, and Reese’s Win the Super Bowl Commercial Test™

Last year, we published “How to Critique Super Bowl Commercials” and the details of our proprietary, secret-sauce Super Bowl Commercial Test™.

December 11, 2024

A CEO’s Guide to PR Crisis Management

Maybe it’s something in the air … or maybe even in the onions, but it’s clear that something’s rotten in the state of PR crisis management strategies.

November 19, 2024

Google Punishes (And Rewards?) AI-Generated Content

Over the past year, the presence of AI-generated content has exploded across platforms like Google, including everything from generative fill to social media posts to blog articles.

November 12, 2024

You Have Their Attention – Now Get Their Trust

Whether it’s as simple as a handwritten sign reading “Lemonade Stand,” or as complex as a Super Bowl commercial, attention marketing can be reduced to winning the gaze of the…

September 17, 2024

Generational Marketing: How can brands reach Gen Z?

Brands have always been focused on tailoring their approaches to various demographics, among them being generations.

Agency News

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From associate promotions and new team members to awards and events, keep up with the growth and good things happening at Innis Maggiore.

December 3, 2024

Smeeple selects Innis Maggiore as digital agency of record

CANTON, Ohio (Dec. 3, 2024) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it has been selected as the digital agency of record for Smeeple, a startup focused on connecting individuals with subject matter experts (SMEs) who provide personalized advice on a broad range of fields.

October 29, 2024

Innis Maggiore Earns Summit Creative Award for Canton City Public Health Syphilis Awareness Effort

CANTON, Ohio (Oct. 29, 2024) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the “Syphilis Testing Awareness” out-of-home campaign, developed with the Canton City Public Health Department, won a 2024 Summit Creative Award.

September 30, 2024

Innis Maggiore named agency of record for JDM Structures

CANTON, Ohio (Sept. 30, 2024) — Innis Maggiore, the nation’s leading positioning ad agency, today announced it has been selected as the agency of record for JDM Structures, a family-owned and -operated contractor dedicated to building spaces that inspire.

September 12, 2024

Innis Maggiore hires Brown and Hjerpyn, welcomes two brand marketing agency interns

CANTON, Ohio (Sept. 12, 2024) — Innis Maggiore, the nation’s leading positioning ad agency, today announced the addition of two full-time associates and two interns. Carson Brown was hired as an account executive and Anna Hjerpyn was hired as a web developer.

August 27, 2024

Trusted marketing agency Innis Maggiore celebrates 50th anniversary

CANTON, Ohio (Aug. 27, 2024) — Innis Maggiore, the nation’s leading positioning ad agency, hosted its 50th Birthday Celebration Weds. , Aug. 14, with hundreds of special guests in attendance and proclamations received from state and community leaders.

Founded 50 years ago in Canton, Ohio, Innis Maggiore remains independently owned, and today is ranked in the top 10 percent of the nation's agencies.

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