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Freshness, Flavor Keep Customers Coming Back to Muggswigz
Coffee shop has earned local, regional and national accolades; owner has traveled the world to bring the best in coffee back home to Northeast Ohio. It doesn’t look like Alex Haas will need to implement his fallback plan after all.
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Taste Keeps Canton Coming Back to Johnnie's Bakery
Local bakery’s made-from-scratch treats with zero preservatives separate it from the crowd; hard work and dedication keep business rising. Baking has been in the Berkshire family’s blood for nearly 75 years. Jim Berkshire, owner of Johnnie’s Bakery, grew up in the bakery’s Canton location at 109 Wertz Ave. NW.
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Fifty Years of Positioning: the 1990s
From fanny packs to Beanie Babies and from the Macarena to untucked flannel shirts, some fads in the 1990s might take a little while to come back into style (if they ever do).
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Commitment to Customers Drives Davies Drugs to Good Health
Independent local pharmacy does “little things” right; free delivery, multi-dose packaging add great value for customers. Steve, Matthew and Michael Fettman learned a great deal about operating a pharmacy — and life in general — from their father, David A. Fettman.
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Hard Work & a Little Luck Lead to Laura of Pembroke’s Good Fortunes
Popular boutique thrives thanks to family’s dedication; Business’ stylish impact felt from California to Florida. If John B. Sirpilla — an original partner in Laura of Pembroke — were alive today, he’d give family members hugs and high fives for how far the business has come. John B.
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Passion & Commitment Help Julz by Alan Rodriguez Sparkle
Popular Canton jewelry store has grown annually since opening in 2007; will move to a new location with twice the retail space later this year. Working in a hospital lab while attending college taught Alan Rodriguez something about himself.
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Remarkable Flowers & People Keep Cathy Cowgill Blooming
Florist has been in business since 1909, is still family owned and was Stark County’s favorite again in 2018. The Cowgill family has been there for Stark County residents during emotional times for 110 years.
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Earning Customers' Trust Helps Grove Appliance Stand the Test of Time
Some things haven’t changed much since E. J. Grove started his own refrigeration business in Alliance in 1935. The foundation of E. J. ’s business model was to provide quality workmanship and products at a fair price with excellent service. Fast-forward 83 years to 2018.
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Tradition, Consistency & Creativity Drive Biery Cheese's Success
Family business' cheese sold nationwide, and in 23 countries; employs 500 locally. When Norman F. Biery founded the business that would become Biery Cheese in 1929, he was working hard to get his family through the Great Depression.
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Bud Light Violates Core Positioning Principles
Set the politics aside. Forget your values for just a moment. Bud Light’s marketing fiasco reminds us that violating positioning principles can cost you a lot more than advertising dollars.
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