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Competitive Business Strategy: Find your playground

Does your business have a clear and well-articulated statement of strategy?

If not, you are at a disadvantage. You might have heard it said, “If you don’t know where you’re going, any road will get you there.

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Generational Marketing: How can brands reach Gen Z?

Brands have always been focused on tailoring their approaches to various demographics, among them being generations. From messaging to tactics, brands must crack the generational marketing code for every demographic to achieve the best results.

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You Have Their Attention – Now Get Their Trust

Whether it’s as simple as a handwritten sign reading “Lemonade Stand,” or as complex as a Super Bowl commercial, attention marketing can be reduced to winning the gaze of the prospect. This challenge isn’t an easy one.

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Google Punishes (And Rewards?) AI-Generated Content

Over the past year, the presence of AI-generated content has exploded across platforms like Google, including everything from generative fill to social media posts to blog articles. With numerous programs available to users, plenty have benefited from meeting today’s content marketing volumes.

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Did Jaguar Commit Brand Suicide?

I’ve been asked about a couple dozen times now, “What did you think of that Jaguar ad?” My response is always, “Well, it’s interesting…” and I stop there because most people have already formed their opinions, and it’s typically, “It’s awful.

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Think digital branding in today's B2B sales

Brand positioning is designed to tee up sales — a mission as important as ever with today’s plethora of digital branding opportunities to engage and motivate our customers and prospects. The brand’s position is the distinctive idea that separates it from its competitors.

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‘Positioning map’ can reveal your competitive advantage

Today, more than ever, businesses need the right strategies to compete and win in the hyper-competitive marketplace. No market or industry is exempt from the need to focus on and adjust the way they’re doing business.

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Branding & Social Responsibility: Ability to respond an important responsibility

Terrell Owens, the former NFL All-Pro receiver, unprecedentedly is passing on attending his Pro Football Hall of Fame induction ceremony in Canton. It's a case study in branding and social responsibility.

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Booking.com, Doritos, Hellmann’s, Michelob Ultra, and Reese’s Win the Super Bowl Commercial Test™

Last year, we published “How to Critique Super Bowl Commercials” and the details of our proprietary, secret-sauce Super Bowl Commercial Test™.

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Differentiated Content: The Key to Content Marketing

The likely key to content marketing has been discovered; It's probably not what you think.  

Remarkably, 95 percent of CEOs whose companies use content marketing as a marketing tactic report they believe it has had no effect on their businesses.

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