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Generational Marketing: How can brands reach Gen Z?
Brands have always been focused on tailoring their approaches to various demographics, among them being generations. From messaging to tactics, brands must crack the generational marketing code for every demographic to achieve the best results.
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Protect your brand with pricing strategies during inflation.
As we approach the general election this November, one of the key issues that candidates are scrambling to find answers for is inflation. With the cost of consumer goods going up (according to the U. S.
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Positioning for Success: The Value of Designing a New Category
Want to dominate a business category? There’s only one sure way to do it: create a NEW category. As we learned from Jack Trout’s, Marketing Warfare, “if you’re not #1 or #2, be something new!” As positionists, we’re always encouraging our clients to stand apart.
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Fifty Years of Positioning: the 1980s
From mullets to parachute pants and leg warmers to Rubik’s Cube, the 1980s featured some wildly hot fads that ended up being relatively short-lived. But for Innis Maggiore, the 1980s spawned a new marketing philosophy that most certainly has stood the test of time — positioning.
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Brands should heed this warning: Be careful with culture in advertising
Don’t be like Bud Light — unless you have a billion to spare!
What would you do if you woke up to find out that you’ve lost over a billion dollars? You probably would never go back to sleep.
Unified ID 2.0 (UID2) – The Promise of a Third-Party Cookie-less World
Google twice delayed the demise of the third-party cookie, the means by which all advertisers were able to track and analyze their marketing performance. With the delays, we who operate in a digital world breathed a sigh of relief. Why?
Because a plausible substitute wasn’t yet available.
Yo Ho! Pirate Ship weighs anchor with brand distinction in a sea of sameness
Not long ago, I got an email from LinkedIn with a digest of “Top job picks for you. ” I’ve been at Innis Maggiore for over two decades and am not in the market to change that, but the first listing caught my eye.
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Boost sales with branded packaging design that aligns with your position.
If you’re a consumer product manufacturer, you’ve undoubtedly marketed your product through a variety of advertising, media, and PR tactics.
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Advertise During a Recession?
Fast-food giant McDonald's made a critical choice during the early 1990s recession that ultimately resulted in a loss of market share: McDonald’s chose to not advertise during a recession. Spending by consumers was declining, and the fast-food sector was hit particularly hard.
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Big Brand News! Pepsi No Longer #2; Dr. Pepper Rises
If you’re familiar with the term “Cola Wars,” you’re young enough to know that it has always been and was always supposed to be: Coke v. Pepsi. The Taste Test. New Coke. Mean Joe Greene. Michael Jackson. The Polar Bears. Tina Turner. The Super Bowl Half-Time Show.
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