Search Results
Your search results for "p sticker for car" are below. Click tabs to filter by type.
Jack Trout and Positioning: Legacy is brand success strategy
Jack Trout’s counsel to 500 Ohio business leaders in 2009 rings as true today as it did the day he delivered it. Times like these, he said, are opportunities for companies and brands.
View Web Page
Understanding your customer is key to differentiation
Only when we know what is motivating our prime prospect are we able to find our differentiating idea, our position. Business today is conducted in intensely competitive, technology-driven global marketplaces. Whether you are an international conglomerate or a local mom-and-pop shop, there is no sign of the intensity decreasing.
View Web Page
Branding is Dead in the Amazon Economy
We’re going to have to close our doors. We heard it declared twice last week that branding is dead because of Amazon. It is going to own everything. Differences won’t matter. And everything will be ordered through Alexa. We. Give. Up.
View Web Page
Amazon and Whole Foods: What will grocers do?
Amazon has become the “everything for everybody” retailer, which in positioning parlance means it’s the opposite of the focused specialists. Amazon and Whole Foods getting together solidifies this. Back in the early days, Amazon’s positioning statement read: “For World Wide Web users who enjoy books, Amazon.
View Web Page
Growth Strategy: Grow your company by growing your reach
Marketers have heard for generations that 80 percent of our business comes from 20 percent of our customers, but a strong case can be made that this generalization doesn’t much apply anymore — if it ever did. Pareto PrincipleYou might have heard of the Pareto Principle.
View Web PagePR and Digital Marketing: PR’s storytelling heritage helps boost brands’ online traction
A few short years ago, not many would have connected public relations folks with the digital revolution. But a funny thing happened along the way. PR and digital marketing got hitched. In the late 1990s, the so-called digital revolution gained a toehold as web development boomed.
View Web Page
Every business should be building an economic moat
When investing in a company, Warren Buffett looks for those who are building an “economic moat. ”
The term is apt. Just as a watery moat protects a castle, building an economic moat is the protection a business gains by virtue of its competitive advantages.
Artificial intelligence and marketing, the next big thing
Few would argue the impact of the wheel, the printing press, steam and gasoline engines, the telephone, electricity and the light bulb, nuclear power, the airplane, penicillin, the computer and the internet. Major inventions have shaped human development and powered society, culture and civilization.
View Web Page
What’s a brand anyway? The basics of brand positioning
Dunkin’ Donuts is planning to change its name to Dunkin’. The move is the latest example of corporate repositioning to make news that mainstream media will report. It's a brand positioning case study.
View Web Page
Merging Data and Creative: Path to head goes through heart
Like scientists, many business folks have a deep-rooted belief that if they have all the information — all the data — they’ll be able to come up with the precise solution. We want to believe things don’t happen by chance.
View Web Page