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Every business should be building an economic moat

When investing in a company, Warren Buffett looks for those who are building an “economic moat. ”

The term is apt. Just as a watery moat protects a castle, building an economic moat is the protection a business gains by virtue of its competitive advantages.

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Artificial intelligence and marketing, the next big thing

Few would argue the impact of the wheel, the printing press, steam and gasoline engines, the telephone, electricity and the light bulb, nuclear power, the airplane, penicillin, the computer and the internet. Major inventions have shaped human development and powered society, culture and civilization.

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Merging Data and Creative: Path to head goes through heart

Like scientists, many business folks have a deep-rooted belief that if they have all the information — all the data — they’ll be able to come up with the precise solution. We want to believe things don’t happen by chance.

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Brand Reinvention: Reinvent or die

What do you do when even a good coat of polish doesn’t make your shoes shine anymore?

It might be time to buy a new pair of shoes. Whether we are talking shoes or business, how we handle disruptive threats makes all the difference in the world.

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Differentiation in Business: A marketing lesson from Mickey Mouse

Winning brands are desirably different in consumers’ minds. Differentiation in business is what helps them win.

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Effective Advertising: Big question is whether to entertain or inform

Every ad person wrestles with the conundrum whether effective advertising should focus more on entertaining or more on informing.

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Test, learn, tweak to formulate business strategy

Learning to write and solve equations is the foundation of formal education for many of us. There are thousands of equations and formulas that guide work in many industries, from making special alloy steel to building spacecraft that can travel to the end of our solar system and beyond.

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Building a Brand: Differentiate, strategize, target and shout from rooftops

Have you found your brand’s positioning idea? Southwest Airlines is low cost. FedEx is overnight delivery. Volvo is safety. When building a brand, you must differentiate.

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Walking line between corporate social responsibility, social division

We care more today about supporting companies whose values are aligned with our values. Corporate social responsibility is important. The reason might be due to the power of social media. Maybe it’s what matters most to millennials. Maybe it’s where we are moving as a society overall.

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Forging strategy for strengthening Stark County

An important report about recommendations for strengthening Stark County has huge ramifications for those of us who live, work and play here.

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