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Watch Out for That New Media Advertising Magic Pixie Dust!
"We need to do social media!" exclaimed the CEO. "My kids are telling me it's the thing to do!" He continued, "If we could just get a few tweets out there, we could solve all of our problems. " Everyone's looking to new media advertising to change everything.
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First-Party Data: The Most Valuable Asset in Your Business
You’ve likely heard the term “big data. ” Loosely, the term refers to the crunching of all the data in the world to put it to good use.
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Southwest Airlines Value Proposition Soars on Low-Price Strategy
Many of us have a Southwest Airlines experience to share, but the story that most resonates with marketers is how the company found and executed its successful business strategy. The Southwest Airlines value proposition is a great example of aligning business strategy with the brand positioning idea.
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