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From Canton to Grand Rapids, Mary Ann Donuts Gets a Lot of Love

Favorite local donut shop continues to build on its successes; Will soon service four states with its "made fresh daily" donuts. While there are definitely holes in some of Mary Ann Donuts’ products, there appear to be none in the Welden family’s business model.

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Fifty Years of Positioning: the 1980s

From mullets to parachute pants and leg warmers to Rubik’s Cube, the 1980s featured some wildly hot fads that ended up being relatively short-lived. But for Innis Maggiore, the 1980s spawned a new marketing philosophy that most certainly has stood the test of time — positioning.

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Grandmother's Original Recipe Helps MID'S True Sicilian Pasta Sauce Bite Into Market Share

Locally made pasta sauce is selling in thousands of supermarkets across 30 states; newly upgraded manufacturing facility is enabling additional growth. If Mideo Octavio, affectionately known 
to friends and family members as Mid, were alive today, he’d surely be wide 
eyed and smiling.

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During Crises, It’s More Important Than Ever to Support Local

Without the support of all of us, many local businesses we know and love could be gone following the COVID-19 pandemic. Much information has been shared about coronavirus disease 2019, also referred to as COVID-19. Some of that information is true, and some is speculation.

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Fifty Years of Positioning: the 1990s

From fanny packs to Beanie Babies and from the Macarena to untucked flannel shirts, some fads in the 1990s might take a little while to come back into style (if they ever do).

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BAM! Healthy Cuisine Offers Great Combination of Nutritious & Delicious

Local restaurant's two locations specialize in fresh, flavorful food; Strike amazing balance between better-for-you eating with better taste. After meeting Ashley Fockler-Roberts, it doesn't take long to sense her true passion for healthy and delicious cuisine.

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Jack Trout and Positioning: Legacy is brand success strategy

Jack Trout’s counsel to 500 Ohio business leaders in 2009 rings as true today as it did the day he delivered it. Times like these, he said, are opportunities for companies and brands.

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Passion & Commitment Help Julz by Alan Rodriguez Sparkle

Popular Canton jewelry store has grown annually since opening in 2007; will move to a new location with twice the retail space later this year. Working in a hospital lab while attending college taught Alan Rodriguez something about himself.

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Throughout Turnaround, Union Metal Keeps 'Getting Better Every Day'

Historic Canton light pole manufacturer gets second chance to make an even bigger mark in the important industry it helped to shape. Successful manufacturing operations are driven by innovation, productivity and safety. They continuously work to get better at each. Union Metal Industries Corp. , at 1432 Maple Ave.

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Crisis positioning: Enhancing your image

A crisis can be the undoing of a company. Crisis positioning can also be handled professionally and soon forgotten. Rare is the crisis that actually enhances a company's reputation and position. Many PositionistView® readers remember the 1982 cyanide-in-the-Tylenol crisis.

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