Search Results

Positioning

Positioning Strategy Positioning is the process by which a brand (a product or service) is marketed with the goal of owning a meaningful and differentiated idea in the mind of the customer. Seems simple enough.

Home

Positioning is how you differentiate your brand in the mind of your customer. Any investment or decision related to your brand that's not tethered to a clearly defined positioning strategy compromises your market value.

Digital Brochure