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Differentiation in Business: A marketing lesson from Mickey Mouse
Winning brands are desirably different in consumers’ minds. Differentiation in business is what helps them win.
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Every business should be building an economic moat
When investing in a company, Warren Buffett looks for those who are building an “economic moat. ”
The term is apt. Just as a watery moat protects a castle, building an economic moat is the protection a business gains by virtue of its competitive advantages.
Grandmother's Original Recipe Helps MID'S True Sicilian Pasta Sauce Bite Into Market Share
Locally made pasta sauce is selling in thousands of supermarkets across 30 states; newly upgraded manufacturing facility is enabling additional growth. If Mideo Octavio, affectionately known to friends and family members as Mid, were alive today, he’d surely be wide eyed and smiling.
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Winning, compelling content inspires audience to engage, buy
In a recent column, we quoted marketing guru Seth Godin’s profound observation, “Content marketing is the only marketing left. ”
Yes, compelling content marketing is that important. Content includes many tactics, from blogging, vlogging and social media posting to e-books, webinars, podcasts and email.
Protect your brand with pricing strategies during inflation.
As we approach the general election this November, one of the key issues that candidates are scrambling to find answers for is inflation. With the cost of consumer goods going up (according to the U. S.
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Great Food & Amazing People Help Kozmo's Win the Hearts of Massillon
Local restaurant prides itself in being just different enough; Offers upscale environment with reasonably priced food. Not many people have the good fortune of being business partners with great friends while having the opportunity to work with family every day. Rick Taylor knows he’s blessed.
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The Dangers of Tinkering with Brand Identity
You Can Lead a Chevy to the Levee, but Can You Make it Drink Kool-Aid? Brand identity is a very delicate thing. Mess with it too much at your peril.
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The Next Fifty Years of Positioning: the 2020s and Beyond
Where do you go when you’ve already experienced an inflatable billboard and an erasable man; hospitals, MEDsquads, flowers, and funerals; the first chicken that tastes like chicken served with the first cottage cheese with fruit inside; from spray tans and car washes to dust control and hazmat protection; pasta sauce,…
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Bender's Tavern Brings Good Taste & Good Times to Stark County
Many people hungry in body and spirit have come to be fed and partake in the hospitality of ‘Canton’s Oldest and Finest’ tavern. If walls could talk, the ones inside Bender’s Tavern, 137 Court Ave. SW in Canton, would have plenty to say.
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Supporting Local Business: Think outside ‘big box’
According to a recent report, Stark County’s population will continue to decrease, get older and have fewer dollars if our community stays on its current trajectory.
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